On Page Technical SEO Optimization Service Ranking On Google

Description

On-page technical SEO is more Important

We should consider On-Page Technical SEO as a skill set that encompasses a website, search, and content optimization.

Especially as the function of search engines continues to evolve beyond the blue links of old.

Our responsibility is to be in front of consumers wherever they are looking, which involves an ever-changing set of contexts.

This would be a more accurate description of a marketing channel that plays an increasingly critical role in business and digital strategy.

SEO has evolved to be part of something bigger, and technical skills need to be applied in a different way.

If anything, it has expanded into a much more sophisticated and nuanced digital channel that has surpassed the category of “Search Engine Optimization.”

On-page technical SEO professionals are often at the forefront of technological innovations.

This seems unlikely to change in a world of voice search, digital assistants, and progressive web apps.

However, new approaches are required if we are to maximize this opportunity.

That starts with defining what exactly SEO entails and extends to the ways we lead collaboration within our companies.

The level of technical acumen required for success has returned to the levels it once was. However, where and how you apply that knowledge is key to technical success. Focus your skills on optimizing:

• Web optimization.
• Mobile and desktop devices.
• Mobile apps.
• Voice search.
• Virtual reality.
• Agents.

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Vertical search engines (Google and Other Search Engines)

The Artificial Intelligence revolution is calling for more assistance from on-page technical SEO professionals and analysts to drive it forward.

If you take a slightly different view of your role now, organic search can assume a central role in both business strategy and cross-channel digital marketing.

And if you are unsure about how to optimize your web page’s positioning, do not hesitate to contact specialists in SEO and SEM strategies.

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Key Areas for Technical On-Page SEO

These four areas would be the main and most important for on-page technical SEO:

Site content: ensuring that content can be crawled and indexed by all major search engines, in particular by making use of log file analysis to interpret their access patterns and structured data to allow efficient access to site elements. content.

Structure: Create a hierarchy of sites and a URL structure that allows search engines and users to navigate to the most relevant content. This should also facilitate the flow of internal links through the website.

Conversion: Identify and resolve any blockage that prevents users from browsing the web.

Performance: A key development has been the evolution of technical SEO into a performance-related specialty.

This has always been the case, but marketers of all stripes have come to realize that technical SEO is about much more than just “maintenance.”

Improve site performance across the above three areas, including search and other channels.

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Our Service In This Technical SEO

Our Technical SEO Service Includes

1. URL Structured
2. Page title
3. Meta Tag
4. Meta Description
5. Breadcrumb anchor texts
6. H tags
7. Content snippets
8. Image Optimization
9. Image ALT texts
10. Front Page Speed Optimized 70%+

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What is Technical SEO?

The word Technical SEO, comes from the English “Technical On Page Search Engine Optimization”, that is to say, search engine optimization.

It helps us position ourselves and brings more people to our website from search engines like Google or Bing.

You can also use it to position your video on YouTube, your page, or publications on Instagram and Pinterest. You can use it for everything that has a platform with a search engine.

Technical SEO is a marketing strategy used to promote a company, product, service, or any activity that you develop.

With the aim of highlighting your brand against the competition and acquiring greater visibility in the digital world to generate more sales, followers, or whatever. Be your goal.

When you search for something on Google or Bing, at first, some pages that are ads will be displayed at the top or on the right side, and then you will start to see the best-positioned pages.

You can also see what kind of results the images, news, or videos that the search brings up.

How is it that Google or Bing knows which page to show you in the first positions and which ones not?

There are many factors on which search engines base their page positioning. Search engines use bots that roam the web in search of information that is related to the search.

And just like anyone browsing a web page would do, they interact from one link to another and thus collect data about those pages.

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We can say that they are based on two main factors to be able to show you the information that will serve you:

The authority:

How popular is your website?

Relevance:

How the search relates to the information on the web page.

Google or Bing is like a gigantic library, and for it to be able to lend you or recommend a book, it must have it.

We need search engines to identify our website and understand its content, allowing them to classify and recommend it accordingly.

However, for all this to happen, we first need to index (specify that bots can pass through our web page, crawl it, and add it to the Google index) your web page.

There are many websites that are not, and for this reason, they never appear in the search results. Blog Comment backlink is also best for website ranking.

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Keywords In Technical SEO

They are phrases or texts that your target audience uses to search for something on the internet. Focusing on the main keyword is important in on-page SEO. There are two types of keywords.

Long tail: Very specific phrases.

Short tail: Short words or texts without being specific.

With the keywords you will gain relevance in the search engines and your web page will be displayed.

Therefore, the content of your page should focus on what your target audience is looking for.

That is why you should use keywords to respond to their needs in a complete, useful, and abundant way.

We recommend that you regularly update your list of keywords for your business.

In addition, having a blog where you can publish articles of interest to your audience will greatly help you improve the relevance of your site.

You have to become a page that is a benchmark in your industry, with original and updated content. Copying content from other sites lowers your reputation in search engines.

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Link Structure In Technical SEO

Another important point is that your website must be well-structured based on Google guidelines, such as placing meta tags and headings. A good structure in your HTML and correctly naming your images.

In general, if you need a programmer or SEO specialist to help you, this part is applicable. If you don’t have it, you already know where to find us.

These are the basic things that must be done within your website, which we would call on-site SEO. However, there are other things you can do outside of your website, such as off-site SEO.

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Importance Of Technical On-Page SEO Core Web Vitals

Well, perhaps many SEO experts have ignored them, but we are sure that from next June, everyone will get their act together.

And it is that, from that same month, Google will begin to take into account the page’s experience as part of the ranking in search engines. That is, the better the experience of your website, the better your SEO positioning will be.

And that’s precisely where Core Web Vitals come into play. If you have them controlled, your experience of the page will be very positive for Google.

However, before we explore how to improve and optimize them, let’s examine what they are truly about. We are not going to start with the house’s roof!

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What are Core Web Vitals?

The Web Vitals Core is a set of three metrics that define the user experience on your web, detecting whether it is fast or slow, and, therefore, resulting in a good or bad experience.

So what are those metrics? They are known by the acronyms LCP, FID, and CLS, which correspond to the English names of their respective acronyms. Let’s analyze them.

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Largest Contentful Paint (LCP)

The first of the Core Web Vitals to analyze is perhaps the easiest to understand and control. This is because the Largest Contentful Paint or LCP measures the loading time of any page on your website, specifically the largest element.

Normally, this element is usually the heaviest on the page, as it stores the most information and, therefore, becomes the most important for the user.

To keep it under control and ensure that our page meets Google’s criteria for a fast loading speed, this element must be loaded in under 2.5 seconds.

If it takes between 2.5 and 4 seconds, it needs improvement. However, if this element takes more than 4 seconds to load, it must be corrected as soon as possible.

The graph presents it to us in a clear and intuitive way.

Green has always been synonymous with health and vitality, while red is normally associated with danger or caution.

Therefore, try to make your page as green as possible in terms of Core Web Vitals.

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First Input Delay (FID)

The second metric takes it one step further, focusing entirely on user interaction once the page has loaded.

After all, in this process of measuring the experience of the page, it is the most reasonable thing to measure.

Imagine that your website loads quickly, but then there is a button that doesn’t work or a link that redirects to a 404 error.

The FID measures exactly that: the interaction of the web, from the time a user interacts with it until the search engine processes that interaction.

As you are well aware, the interaction can occur by clicking on a link, button, or any page within the menu.

In this case, for Google to consider it adequate, the processing time must be less than 100 milliseconds.

To find ourselves in the orange zone of possibilities for improvement, that band expands from 100 to 300 milliseconds. If it exceeds those 300 milliseconds, we will find ourselves in danger. Remember, always go green!

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Cumulative Layout Shift (CLS)

The last of the Core Web Vitals is known as Cumulative Layout Shift (CLS), and we are sure that we will all be happy with it.

It is something new that focuses more clearly and concisely on the user experience.

Who hasn’t tried to click on a button and make it scroll?

Perhaps in your case, it has been multiple pop-ups or pop-ups from ads that have driven you crazy.

As of June, all those pages will be penalized. All this can be summarized as maintaining the visual stability of the web.

To minimize such practices and ensure the experience is more comfortable, easy, and efficient for the user when interacting with the page.

Now you know what is coming, keep our score below 0.1 so that we are green.

Between 0.1 and 0.25, we will have the possibility of improvement, and anything greater than 0.25 will put us in the dangerous zone.

In this case, it is a score that Google’s own algorithm assigns to your website based on user experience.

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How do I know the score of the Core Web Vitals of my website?

Once the great usefulness and relevance of Google’s Core Web Vitals and what they are exactly are known. The next step is to identify the position of our website according to each metric.

Are we in the green zone? Do I need to improve a page? Do I need to put out any red zone fires?

To know the situation of our pages within our website, Google makes it very easy for us. We can carry out a detailed report on our property within Google Search Console.

We only need to access, select one of our properties, and navigate to the “Main Web Metrics” section in the left menu. There we will see something like this:

In these graphs, all aspects of your web pages are detailed according to the Core Web Vitals criteria.

In addition, they present it in a very visual way, using colors to highlight the already famous areas that we have discussed extensively.

The URLs that need urgent improvements (in red), and those that could be improved although they are not decisive (in orange).

Those that are healthier than a pear (in green) are clearly differentiated.

All this is very well differentiated between the mobile experience and the computer experience.

If you are one of those who look at the details, surely you have already seen a link in the upper right corner that says “OPEN REPORT”.

Of course, the information that the graphs offer us, although they are very visual, does not detail what type of errors we must solve.

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Therefore, if we click on the said link, we will obtain the following:

In this case, we can see more precisely which URLs are in good health, those that need improvement, and those that are directly slow or in a swampy state.

As you can see, it is detailed which of the three metrics is being violated (LCP, FID, or CLS).

Once we click on each of them, it details exactly what URL it refers to and what specific page we have to improve.

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How can we improve the metrics of any website?

Now that we know what they are, their importance, and how to identify them, we must take measures to address the problems that may arise.

In these cases, the solution is more than evident:

Improving the LCP will require a much higher page speed.

To improve the FID, we must ensure that all web elements are processed efficiently.

Improving the CLS will entail making design changes and eliminating all elements that disrupt the harmonious web experience.

All of this sounds easy, right? To carry this out, an audit of the pages will need to be conducted to identify elements that require improvement and implement solutions.

Examples of this include very heavy images, excessive pop-ups, or broken URLs. Any technical professional will know how to solve it and get your website up and running smoothly!

In short, Core Web Vitals are a new ranking factor to consider when optimizing a web page’s position in search results.

After all, Google continues to take steps along the same lines, providing the best information in the most effective way for users.

If you lack the necessary knowledge to manage Core Web Vitals, remember that from Multiplicalia, experts in digital marketing, we can always provide you with assistance.

We have a team with over 10 years of experience in the sector, continuously training on new trends.

They also always have a smile on their face (even if you can’t see it), and they will be happy to help you.

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