On Page Technical SEO is more important
We should consider On Page Technical SEO as a skill set that encompasses website, search and content optimization, especially as the function of search engines continues to evolve beyond the blue links of old.
Our responsibility is to be in front of consumers wherever they are looking, which involves an ever-changing set of contexts. This would be a more accurate description of a marketing channel that plays an increasingly critical role in business and digital strategy.
SEO has evolved to be part of something bigger and technical skills need to be applied in a different way. If anything, it has expanded into a much more sophisticated and nuanced digital channel that has surpassed the category of “Search Engine Optimization.”
On Page Technical SEO professionals are often at the forefront of technological innovations. This seems unlikely to change in a world of voice search, digital assistants, and progressive web apps.
However, new approaches are required if we are to maximize this opportunity. That starts with defining what exactly SEO entails and extends to the ways we lead collaboration within our companies.
The level of technical acumen required for success has returned to the levels it once was. However, where and how you apply that knowledge is key to technical success . Focus your skills on optimizing:
- Web optimization.
- Mobile and desktop devices.
- Mobile apps.
- Voice search.
- Virtual reality.
Vertical search engines (Google and other search engines)
The Artificial Intelligence revolution is asking for more help from On Page technical SEO professionals and analysts to help drive it forward.
If you act now and take a slightly different view of your role , organic search can take on a central role in both business strategy and cross- channel digital marketing. And if you do not know how to carry out the web positioning of your page, do not hesitate to contact the specialists in SEO and SEM strategies.
Key areas for technical On Page SEO
These four areas would be the main and most important for On Page technical SEO:
Site content: ensuring that content can be crawled and indexed by all major search engines, in particular by making use of log file analysis to interpret their access patterns and structured data to allow efficient access to site elements. content.
Structure: Create a hierarchy of sites and a URL structure that allows search engines and users to navigate to the most relevant content. This should also facilitate the flow of internal links through the website.
Conversion: Identify and resolve any blockage that prevents users from browsing the web.
Performance: A key development has been the evolution of technical SEO into a performance-related specialty. This has always been the case, but marketers of all stripes have realized that technical SEO is about much more than just “maintenance.” Get the above three areas to improve site performance through search and other channels as well.
- URL Structured
- Page title
- Meta Tag
- Meta Description
- Breadcrumb anchor texts
- H tags
- Content snippets
- Image Optimization
- Image ALT texts
- Front Page Speed Optimized 70%+
What is Technical SEO?
The word Technical SEO, comes from the English “Technical On Page Search Engine Optimization”, that is to say, search engine optimization, and it helps us to position and bring more people to our website from search engines such as Google or Bing; But, in addition, you can also use it to position your video on YouTube, your page or publications on Instagram and Pinterest. You can use it for everything that has a platform with a search engine.
Technical SEO is a strategy used in marketing for a company, product, service or any activity that you develop, with the aim of highlighting your brand against the competition and acquiring greater visibility in the digital world to generate more sales, followers or whatever. be your goal.
When you search for something on Google or Bing, at first some pages that are ads will be displayed at the top or on the right side, and then you will start to see the best positioned pages. You can also see what kind of results the images, news or videos that the search brings up.
How is it that Google or Bing knows which page to show you in the first positions and which ones not?
There are many factors on which search engines are based to position a page, search engines use bots that roam a web in search of information that is related to the search. And just like anyone browsing a web page would do, they interact from one link to another and thus collect data about those pages.
We can say that they are based on two main factors to be able to show you the information that will serve you:
The authority : How popular is your website.
Relevance: How the search relates to the information on the web page.
Google or Bing are like a gigantic library and for it to be able to lend you or recommend a book it must have it.
We need search engines to have our website identified and to be able to see what it is about so that they can classify and recommend it. But, for all this to happen, we first need to index (specify that bots were able to pass through our web page and crawl it and add it to the Google index) your web page it. There are many websites that are not and for this reason is why they never appear in the search results. Blog Comment backlink best for website ranking also.
Keywords In Technical SEO
They are phrases or texts that your target audience uses to search for something on the internet. Focus on main keyword is the important in on page SEO. There are two types of keywords.
Long tail: Very specific phrases.
Short tail: Short words or texts without being specific.
With the keywords you will gain relevance in the search engines and your web page will be displayed. So the content of your page must be focused on what your target audience is looking for. That is why you should use keywords, to respond to their needs in a complete, useful and abundant way.
We recommend that you work on your list of keywords for your business and keep it updated.
In addition, having a blog where you can publish articles of interest to your audience will help you a lot to improve the relevance of your site. You have to become a page that is a benchmark in your industry, with original and updated content. Copying content from other sites lowers your reputation in search engines.
Link Structure In Technical SEO
Another important point is that your website must be well structured based on Google guidelines, such as placing meta tags and tags (keywords in the form of hidden code within your page), a good structure in your HTML, and correctly naming your images. . In general, this part, if you are going to need a programmer or SEO specialist to help you. If you don’t have it, you already know where to find us.
These are the basic things that must be done within your website, what we would call SEO on site, but there are other things you can do outside of your website, SEO off site.
Importance Of Technical On Page SEO Core Web Vital
Well, perhaps still many SEO experts have ignored them but we are sure that from next June everyone will get their act together.
And it is that, from that same month, Google will begin to take into account the experience of the page as part of the ranking in search engines . That is, the better the experience of your website, the better your SEO positioning will be.
And that’s precisely where Core Web Vitals come into play. If you have them controlled, your experience of the page will be very positive for Google.
But before we see how to improve and optimize them, let’s see what they are really about . We are not going to start the house with the roof!
What are Core Web Vitals?
The Web Vitals Core is a set of three metrics that define the user experience within your web , feel detecting whether fast or slow and, therefore, results in a good or bad experience.
So what are those metrics? Well, they are known by the acronyms LCP, FID and CLS, coinciding with the acronyms of their names in English. Let’s analyze them!
Largest Contentful Paint (LCP)
The first of the Core Web Vitals to analyze is perhaps the easiest to understand and control. This is because the Largest Contentful Paint or LCP measures the loading time of any page on your website , specifically the largest element.
Normally, this element is usually the heaviest on the page since it is the one that stores the most information and, therefore, it becomes the most important for the user.
To keep it under control and ensure that our page has a fast loading speed according to Google’s criteria, this element must be loaded in less than 2.5 seconds . If it takes between 2.5 and 4 seconds it will need to be improved but if this element takes more than 4 seconds to load, it will have to be corrected as soon as possible.
The graph shows it to us in a very visual and intuitive way. Green has always been synonymous with health and vitality while red is normally associated with danger or caution. Therefore, try to make your page as green as possible in terms of Core Web Vitals.
First Imput Delay (FID)
The second metric goes one step further and puts all its attention on user interaction once the page has loaded. After all, in this process of measuring the experience of the page it is the most reasonable thing to measure. Imagine that your website loads fast but then there is a button that does not work or a link that redirects to a 404 error .
The FID measures exactly that, the interaction of the web through the loading time from when a user interacts with the web until the search engine processes said interaction . As you well know, the interaction can be clicking on a link, button or on any page of the menu.
In this case, for Google to consider it adequate, the processing time must be less than 100 milliseconds . To find ourselves in the orange zone of possibilities for improvement, that band expands from 100 to 300 milliseconds and if it exceeds those 300 milliseconds we will find ourselves in danger. Remember, always go green!
Cumulative Layout Shift (CLS)
The last of the Core Web Vitals is known as Cumulative Layout Shift or CLS and we are sure that we are all going to be happy with it. It is something new that focuses more clearly and concisely on the user experience .
Who has not happened to try to click on a button and make it scroll? Perhaps in your case it has been multiple pop ups or pop-ups from ads that have driven you crazy . Well, all those pages will be penalized as of June.
All this can be summarized as maintaining the visual stability of the web . That such practices are minimized and the experience is more comfortable, easy and efficient for the user when interacting with the page.
Now you know what is coming, keep our score below 0.1 so that we are green . Between 0.1 and 0.25 we will have the possibility of improvement and greater than 0.25 we will be stepping on the dangerous zone. In this case, it is a score that Google’s own algorithm assigns to your website based on user experience.
How do I know the score of the Core Web Vitals of my website?
Once the great usefulness and relevance of Google’s Core Web Vitals and what they are exactly are known, the next step is to identify the position of our website according to each metric . Are we in the green zone? Do I need to improve a page? Do I need to put out any red zone fires?
To know the situation of our pages within our website, Google makes it very easy for us. We can carry out a detailed report on our property within Google Search Console . We only have to access, select one of our properties and access the “main web metrics” section in the left menu. There we will see something like this:
In these graphs, all aspects of your web pages are detailed according to the criteria of the Core Web Vitals . In addition, they do it in a very visual way showing with colors the already famous areas that we have talked so much about.
The urls that need urgent improvements (in red) , those that could be improved although they are not decisive (in orange) and those that are healthier than a pear (in green) are clearly differentiated . All this very well differentiated between the mobile experience and the computer experience.
If you are one of those who look at the details, surely you have already seen a link in the upper right corner that says “OPEN REPORT”. Of course, the information that the graphs offer us, although they are very visual, does not detail what type of errors we must solve. Therefore, if we click on said link we will obtain the following:
In this case, we can see more precisely the urls in good health, those that need improvement, and those that are directly slow or in swampy terrain. As you can see, it is detailed which of the three metrics is being violated (LCP, FID or CLS). Once we click on each of them, it details exactly what url it refers to and what specific page we have to improve.
How to improve the metrics of any website?
Now that we know what they are, how important they are and how to identify them, we will have to put measures to solve the problems that may arise.
In these cases the solution is more than evident:
Improving the LCP will require a much higher page speed .
If we want to improve the FID, we will have to make sure that all the elements of the web are processed quickly .
Improving the CLS will entail making design changes and eliminating all those elements that break the harmonious experience of the web .
All of this sounds easy, right? To carry this out, an audit of the pages will have to be carried out to detect the elements with room for improvement and put a solution to them.
Examples of this can be very heavy images, too many pop ups or broken urls. Any technical professional will know how to solve it and make your website go like a shot!
In short, Core Web Vitals are a new positioning factor to take into account when improving the positioning of a web page in search results. After all, Google continues to take steps along the same lines, offering the best information and in the best way to users.
If you do not have the necessary knowledge to manage Core Web Vitals, remember that from Multiplicalia, experts in digital marketing, we can always give you a hand. We have a team with more than 10 years of experience in the sector that are continuously training in new trends. They also always have a smile on their face (even if you can’t see it) and they will be happy to help you . Until next time multiply!