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What really is SEO?
SEO is Search Engine Optimization. It is about preparing a website by taking into account the same factors that a search engine takes into account when positioning a website.
Good SEO always tries to adapt to the changing criteria of search engines like Google. This is how websites with quality content are created that deserve to be well-positioned.
What benefits does SEO bring you?
Working on the search engine optimization of your website will help it to appear in the first positions of Google in the searches that interest you the most.
Today we go to the internet when we need a professional, when we want to find a product and when we have questions about a topic that interests us.
Search engine optimization of your website allows you to be in those first results. This way you get thousands of eyes (potential clients) to land on your website and see what you offer.
For example, if you have a veterinary clinic, you want to appear in searches when someone is looking for a vet in your area, but also in searches related to any topic of health or pet care, since that is the type of thing that a target audience interested in your services will look for.
Appearing in the first search results has clear benefits:
- Having more visits will translate into more contacts or sales on your website with Increase Ahrefs Domain Rating.
- Web positioning is fed back, the more visits you attract to your website, the better your future positioning will be.
How does SEO work?
The main search engines take into account several factors when deciding whether or not a website appears in the first results:
The Age of the Domain
It is a very important factor for positioning. There is nothing we can do when starting a new domain except be patient. You can also buy a domain that is already a certain age, although this still does not fit with your branding.
The authority of the domain is earned over time and constant work. If you do things right, your authority will naturally rise.
The interest aroused by the website
This is measured in the number of visits, the time visitors spend on the site, the behavior of visitors within the web and if the visitors return. All this data can be obtained with Google Analytics to see where you can improve.
The number of incoming links and the authority of the sites those links come from
If web pages with good authority link to you, it will be because you have good content. You have to be very careful about getting carried away by the fever of the links since it is a highly monitored factor and any practice that goes against the rules is highly penalized.
The loading speed of the web
A determining factor is that the website has an optimal loading speed on both computers and mobile devices. This ensures that the user has a pleasant experience when visiting it. The quality of the hosting you choose is decisive for a good loading speed.
Optimization for all types of devices
It is penalized that your website does not adapt well to all types of devices (phones, tablets, notebooks, laptops and desktop computers).
The website must adapt its content and the way it is displayed so that the browsing experience is optimal no matter where you are visiting it from.
We browse more and more from alternative devices. Websites that do not adapt make navigation difficult, offer information in formats that cannot be read on a small screen, consume excessive data and offer a frustrating experience to those who visit them.
The natural presence of varied keywords around a given topic
Search engines look at the texts of a website to know if its content is of quality and its theme. The presence of rich and varied keywords around the topics with which you want to position yourself is decisive.
You have to be very careful not to fall into over-optimization of Ahrefs Domain Rating also. The ideal is to use many related keywords, synonyms, and terms related to the field that interests us and not focus on a few words.
Frequent updating and consistency
To assess whether a website offers quality content, search engines look at whether that content is updated frequently and how often it is updated.
The ideal way to work on this is for the web to have a blog in which we are constantly publishing good content that is optimized for search engines.
By always posting on the same days, we also show our commitment to updating content, something that search engines also appreciate.
The quality and quantity of texts on the web and the use of keywords within them
To assess whether our content is good, search engine robots take into account several factors: the length of the texts (longer texts are better), their structure, their readability, and that they are seeded with varied and natural keywords related to a specific area of knowledge.
The popularity of web content on social networks
If the content is shared a lot on social networks, it means that it is appreciated by web readers and that is also an indication that it is quality and recommendable content.
The absence of code errors, pages that return error code, broken links, etc
It is about positioning quality and well-maintained websites. The errors that can offer uncomfortable and frustrating navigation to the users penalize your positioning.
The correct labeling of each text and image used on the web
Making the work of search engines easier by properly labeling all the content of your website using keywords will greatly favor your positioning. You can use an SEO plugin like WordPress SEO by Yoast for this.
How long does it take to take effect?
This is the million-dollar question and unfortunately, the answer is it depends. There are many factors that influence the speed at which your website is positioned and some you have no control over. For example:
The age of the domain
If you start with a newly created domain, this will always be detrimental to your positioning at the beginning. You will have to be patient.
Since Google will not take you seriously at first. Some experts in positioning Increase Ahrefs Domain Rating maintain that it is good to contract the domain for several years instead of renewing it annually because the search engines take it into account as a sign of your long-term intentions.
The competition that exists within the area in which you want to position yourself
There are sectors in which competition at the positioning level is still very low and others in which it is terrifying. If there are many companies that have had web pages for more years than you and are actively working on their positioning, you will have it much more complicated.
Only by improving what the competition does, will you be able to position yourself ahead of it. This means that your website must be perfect and that you have to write more frequently, longer and better articles and work better than them on social networks to be able to advance positions.
With high competition, you will have to work much harder and have more patience because the positioning will be slow.
The knowledge that this competition has of positioning techniques
There are also professional areas in which most companies are doing SEO and have knowledge on the subject and others in which they are not yet.
For example, lawyers have long since gotten their act together on this issue, but psychologists have not yet. So, although there are also thousands of psychologists on the internet, it will be easier to position yourself because they are fewer experts in positioning.
When Google decides to go through your website and realize that it exists, index it and stuff
Google is not like a clock. Nobody knows very well when they decide to notice that your website exists. You can make two very similar websites at different times and one is indexed right away and the other weeks later.
You cannot control what Google does and there is no one to complain to. So all you have to do is do the best you can and wait for your work to pay off.
The searches that exist on the subject in which you are interested in positioning yourself
There are sectors that do not have competition but do not have searches either. If your product or service does not arouse interest, even if you have low competition, you will not get many visits.
Imagine that you dedicate yourself to making costumes for dogs. You still have to ask yourself if the demand is big enough to be profitable.
If there is no demand or competition, you can appear in the first results very quickly. But that will not translate into visits or sales.
No one can assure you that your website will be in the top search positions in a given time. Too many factors are beyond our control.
Positioning is an ant’s job and that perseverance and work have a reward. During the first months, your website will be invisible to Google (unless you have no competition).
After 6 months of constant work, you will feel how Google opens the tap a little, and the visits to your website increase.
About a year you will notice that the faucet opens even more. You will see that with time and consistency the increase in traffic will be constant and sustained.
How can you speed up the process?
Posting several times a week
The minimum number of weekly blog posts, if you want Google to take you seriously, is once a week. If you double the number of items, the pace will go twice as fast. If you write every day, the results will be spectacular.
Writing longer articles
In the past, it was said that the minimum size for an article to be considered quality was 300 words. The world was filled with 300-word articles that said nothing, simply written to work on positioning.
I recommend you write very long articles, of more than 700 words. My articles are over 1000 words. This has greatly improved my position compared to the competition that writes shorter articles.
Always remember to structure them in sections so that the reader can read only what interests him.
Moving your content a lot on social networks
For this, you need to do a great job as a community manager or hire a professional to do it for you. If your content is viral, that will have a very positive effect on your positioning. Take advantage of the interest groups of social networks such as Facebook, Linkedin, or Google Plus to have even more diffusion.
Working Email Marketing
If you encourage visitors to your website to subscribe to your content, you will gain loyalty from your readers. You can encourage this by writing very good content or offering an incentive such as an info product.
A percentage of people who subscribe will visit your website when you send an email with your latest content. This will encourage repeat visits, increasing the volume of total visits and the number of returning visitors. Something that will not go unnoticed by search engine robots.
Paying for Google or Facebook ads
If you want to see immediate results, investing in ads can be a good way to start seeing movement. Especially if you can’t wait for Google to take an interest in your website.
Hiring a positioning professional
Web positioning requires knowledge in the field and a lot of time and work capacity to carry it out. Maybe your profession doesn’t allow you to spend time training or creating new content often enough.
To do this Increase Ahrefs Domain Rating, you can delegate to a professional expert in the field. It can tell you what you have to do or directly do it for you.