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Just as there are different email addresses for different countries from the email database, there are also specific emails for different marketplaces.
Since Amazon is a large marketplace, users are assigned specific email allocations. Anyone can get a UK 110k Amazon user email list through this service.
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Amazon Email Marketing Trends: 10 Ideas
Amazon’s Email marketing is an important tool to inform customers about offers, new products, or special campaigns.
Over time, technical developments and changes in user behavior occur that necessitate adjustments to marketing strategies.
Many of the trends featured in the article are probably familiar to you already, a sign that they are becoming increasingly common and important.
Other methods, such as A/B tests or mobile web optimization, are so recurrent in the field of newsletters that they no longer even need to be clarified.
Roughly speaking, this year’s email marketing trends are focused on motivating the reader and challenging them with new ideas.
Currently, the most important task for newsletters is to provide users with useful content and an original advertising message.
Due to data protection, new challenges always appear. For this reason, new ways must be found to avoid intervening in the private sphere of users.
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Accessibility
Please remember that among the recipients of your newsletter, there may be individuals who are visually impaired or blind.
These individuals often use screen readers, a type of software that enables them to access the content on the screen and have it read aloud.
For these screen readers to present the content of your newsletter, they must understand it as text.
Avoid displaying content only in graphics and, in HTML newsletters, also use alt text to explain the content of the image in words.
When creating a newsletter, follow the same advice as when designing accessible web pages :
- Clear presentation of the text with white spaces
- Color contrast and restricted use of shades
- Correct HTML formatting
- alt text suitable for the image
- Easily recognizable buttons and links
The accessibility of the newsletter can also refer to the type of language used. Not all mail recipients are familiar with foreign words or can comprehend complex compound sentences.
If, next to the source text, you include a text for easy reading, you will be actively promoting inclusion.
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Dark Mode
The dark mode, also known as dark theme, is gaining more and more followers on both desktop devices and smartphones and tablets.
With this mode, the screen is presented in dark colors. Many users prefer it this way for the eyes, especially when they are in a dark space.
For added convenience, dark mode settings can be programmed, allowing users to have a light display during the day that switches to dark mode at night.
For marketers, this trend presents a challenge: the newsletter must be visually appealing in both light and dark modes.
Depending on the mail client, the background of the dark mode can be black or dark gray, while the text is displayed in white.
However, this only works with real text. If you include images in the newsletter that blend perfectly with the white background. They can clash in dark mode and even be uncomfortable for the eyes.
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Automation
Although automation is not a new trend in Amazon email marketing, it is becoming increasingly important.
It is no longer enough to plan and send a message once a week; now, automation must respond to consumer behavior.
In this way, accompany them in their purchase decisions.
Effective newsletter automation works through triggers (customer actions). Depending on the clients’ behavior, a specific type of automated email is sent to them.
A simple trigger could be a customer signing up for the newsletter or completing a purchase. After which, the customer receives an automatic confirmation message.
However, the automation process can become more complex if you build chains and allow them to branch out.
For example, you can send different automated messages depending on whether the customer opened the last newsletter or sent it directly to the trash. Likewise, email automation also allows perfect control of A/B tests.
Thanks to this resource, two different objectives are achieved at the same time:
On the one hand, it is possible to react to each user in a more personalized and faster way.
Since it allows the client to be sent a previously prepared email based on their online behavior in real-time.
On the other hand, automation saves resources, as it requires less time and fewer staff to implement an effective email marketing strategy.
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Personalization
The personalization of emails, closely tied to automation, is another email marketing trend that is gaining increasing importance.
For the messages sent to achieve the desired effect, they must be tailored to the recipient as much as possible.
It is no longer enough to include the customer’s last name correctly in the header, but also to discover who is hiding behind the email address and adapt the content accordingly.
Now more than ever, it is possible to access a significant amount of customer-related data, even when this data cannot be attributed to individual people. It provides a good overview of the target audience.
Likewise, with automation, it is possible to react directly to customer behavior: confirmation emails are sent to them after a purchase.
They are acknowledged when searching for products, congratulated on their birthday, and given discount vouchers, among other things.
It is also recommended to contact customers only when necessary and send them relevant content.
There is no point in sending information about upcoming computer accessory discounts to a user interested in new console games.
In other words, you cannot lump all customers into the same category, so it is recommended to design separate lists based on the distinct characteristics of each group.
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User-Generated Content
Another possibility of creating a personalized newsletter is to include content generated by the users themselves (customers or buyers).
The most common method is to prominently display customer reviews in emails.
Presenting a good review of your products or services at the beginning of the newsletter gives readers a positive first impression and captures their attention.
Readers are also interested in more detailed reviews, which are more believable than traditional advertising messages.
Another way to include user-generated content in Amazon email marketing involves two steps: with surveys, you can engage your users while collecting data of interest.
In the first email, the newsletter encourages users to participate. The following presents the information that has already been analyzed.
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Interactive Content
Another Amazon email marketing trend for 2022 is interactive content, which enables users to engage with it while reading.
Behind this lies the concept of gamification, which involves inserting elements of a game into the mail that challenge the reader.
This resource is effective when the user feels a sense of success, even if the only reward is to overcome the challenge.
Another type of incentive is to reward him with small gifts, such as coupons.
But interactive content does not always have to resemble a game:
The user’s interest increases when elements with which to interact are introduced.
For example, different tabs can be inserted through which the visitor can click on an offer.
It has also been verified that surveys completed directly in the mail yield very good results.
With this, you win by two because, on the one hand. You collect very interesting data, and on the other hand, you draw attention to the content of the email.
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Plain Text Emails
Interactive and elaborate content is one of the most important trends in Amazon email marketing.
It is recommended to use it in the design of newsletters; however, the opposite trend is also observed, with some experts returning to plain text emails.
They ensure that all users can view them as intended.
For example, users do not have to download graphics. With plain text, there are also no dark mode challenges to worry about.
However, if the most important design options are not used to attract the user’s attention, it is necessary to convince them in another way.
Write a quality text that catches the readers and conquers them, and that, in the best of cases, gets a call to action.
For this type of newsletter, brevity is paramount, as large blocks of text tend to deter readers. Another option to make reading more enjoyable is to include lists.
In addition to ensuring a correct presentation of the content, a plain-text email offers more advantages.
Newsletters of this type are cheap and quick to produce. While newsletters with more graphic complexity require hiring designers or photographers, simple texts can be easily produced.
In certain circumstances, your emails can even stand out from the rest, since most newsletters tend to have a different look. This way, you will get the desired attention.
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Artificial Intelligence
Artificial intelligence is being increasingly applied in fields beyond computing.
For this reason, apart from the giant Google, other smaller companies are also investing in both artificial intelligence and machine learning.
It is for this reason that another of the most current trends in email marketing is to integrate artificial intelligence in the creation and dissemination of newsletters.
With an artificial intelligence system, a series of calculations is made that makes it possible.
For example, to discover the best time to send information to customers.
This type of system not only allows us to determine the habits of a specific group, but also, in theory. It can also determine the optimal time period for each client.
It is also possible to apply it in the writing of the email subject, which determines whether the reader opens it or not. In fact, it goes one step further.
Given the vast amount of information that an artificial intelligence system can manage, it is also possible to make accurate predictions.
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Data Protection and Privacy
Although it is not a trend in itself, it should be mandatory for every marketing company.
We identify a key area that warrants special attention: data protection in artificial intelligence.
Indeed, it is not a new term, but rather an old one, given that data protection has been, is, and will be an essential element in marketing.
All personal data greatly facilitates the work of Internet advertisers, especially when combined with artificial intelligence.
However, you must stay within the legal framework; otherwise, in the worst case, you risk losing the trust of future customers.
With the General Data Protection Regulation (GDPR) companies must comply with strict regulations regarding the processing of personal data.
Mainly, it is established that clients must give their consent for the collection of their data. Using the information only for the purpose that has been exposed to them.
That is to say, the data provided by a client during a purchase process must not be used for advertising purposes, as explicit consent for this is lacking.
Additionally, ensure that the data does not fall into unauthorized hands.
A large number of documentation and information obligations are also required:
The data that is saved must be documented with greater precision, along with its purpose, which must also be clearly communicated to the user. If you wish, you can proceed to delete all the collected data.
Important for many companies is also the point that is hidden under “privacy by default,” which refers to the technical settings for collecting personal data.
Must be as restrictive as possible, and only after the explicit approval of the client is it possible to share your data.
For email marketing, this means that it is necessary to treat the data with even greater transparency and to assume a higher level of responsibility for it. In Mexico, there are other consumer protection measures.
The Federal Law on the Protection of Personal Data Held by Private Parties ( LFPDPPP ) stands out, which came into force on June 5, 2010. Applies to all individuals who handle personal data in their professional capacity.
It is intended to protect individuals from the treatment that others make of their personal data, allowing them to exercise their ARCO rights.
Summary: Trends in Sending Newsletters
Amazon’s Email marketing trends in 2022 focus on continuing to develop the elements that were available until now.
There is still much to be gained from combining automation and individualization with artificial intelligence.
The same goes for email submissions, where interactive content will further engage readers.
For all these reasons, it is recommended to be very attentive to what the future holds, both in the presentation and in the content of marketing emails.
In addition, it seems that the content of the newsletters once again acquires central importance.
Fewer and fewer customers are being swayed by superficial content. Use compelling stories that showcase your company’s values to capture the attention of your target audience.
To stand out for authenticity, consider incorporating user-generated content.
Likewise, the way in which users’ personal data is processed is becoming increasingly important.
Users have already faced negative experiences in the past. In terms of protecting their data, and in the way they were “bombarded” by sending newsletters, as customers.
Therefore, in the coming years, a great sense of responsibility will have to be maintained not only in data protection but also in the creation and presentation of content.
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