Email Database – 1 Million+ Online Shop Email Database
We have an online shop Email data list of 1 Million+. you can also sell your products and marketing with this list easily.
This is just emails only. Online shop is now popular all over the world because it is possible to get different types of orders sitting at home.
There are many emails from this online marketplace on the list. It can be marketed through. Using this service, one can buy 1 million lists for an online shop.
The information included in this Online Shop Email Database:
- Business Name
- Category 2
- Category 3
- Phone Number
The Pros and Cons of Text-Based Email Versus HTML Free Tips
Which is better: HTML or text-based emails? The debate is almost as old as junk mail itself.
In 2011 and 2014, HubSpot asked respondents which they preferred, and in both years, the majority chose HTML.
In practice, however, simple text-based email designs win time and again in A/B testing.
Of course, it would be foolish to write off HTML emails, and in fact, images, movies, and creative design elements are some of the most memorable features of successful email advertising and marketing.
What to do with all this then? In this post, we’ll explain the basics of text-based emails and HTML emails as well as their pros and cons, so you can decide for yourself which one is worth your time and effort.
Emails in Plain Text
Plain text emails are messages that contain text without any additional styling, such as fonts, colors, or design elements. Nothing is embedded, including images or links.
They’re just nice, modern text messages from Jane, the same ones she might send to her friends or colleagues.
These types of emails were common when emails were first used in advertising and marketing.
Also for obvious reasons, considering that we hadn’t yet harnessed the potential of what emails could look like and could look like, or built an infrastructure of email tools and platforms to help transform them.
They are best for one-to-one email correspondence. Where plain text emails really shine is with sales letters and updates.
They are inherently personal and offer quick and clean information without any added fluff.
They load quickly. No buffering times are needed for plain text emails as there is not much to load in the first place.
They work on all devices. Mobiles, tables, desktops, laptops… you name it, and plain text emails work on it too.
Whereas with HTML, you have to worry about certain features getting warped when moving from one device to another, plain text appears as-is no matter where you open it.
They are more accessible to people with disabilities. Many people require the use of read-aloud software for email.
However, the output can be confusing with HTML, as there are images and formatting changes that break up the text. With plain text, the message is direct and comes through loud and clear.
Its format is not up to you. When you use plain text in your email advertising and marketing, your messages are sent in ASCII text, giving you little to no control over their format.
Your recipients may see the image fragmented in a way you didn’t intend or with a different font than you originally used.
They are not that attractive. While they get your point across succinctly, plain text emails lack the fun and engaging touches you get from including embedded features.
With little to grab attention, the impact of your message is 100% dependent on the copy.
They are unlinked. Plain text emails don’t make much sense for advertising and marketing emails with a landing page CTA because, without links, you can’t drive traffic directly there.
They are more difficult to measure. All those links make the actions recipients take in HTML emails extremely easy to measure.
Not so for plain text emails, where your only current measurement is who responds to you.
HTML (or HyperText Markup Language) emails are a much more visible approach to email advertising and marketing.
You can add your own colors, styles, and images, as well as as many links as you like.
While they originally caused a lot of rendering issues, especially on mobile devices, the rise of responsive design has changed that, making it easy to send HTML emails that look exactly the way you intended.
They give you more design management. With HTML, you can optimize each design feature for your brand image and identity.
They offer more utility. Images, links, and other media in emails have their own unique purposes, and HTML allows you to capitalize on them.
They are attractive. The design elements you include in your HTML emails draw attention and add variety to the page, all of which is good for performance.
They are traceable. With HTML, you can easily track open rates, click rates, and a wide range of other conversion rates.
They are less reliable. The average consumer is much smarter than they used to be, especially when it comes to email-based malware.
As such, they may be wary of links and attachments, as these can spread viruses.
They are more likely to go to spam. Email providers use a lot of different scoring measures to decide what goes to spam and what goes to the inbox.
They have so many functions, HTML emails tend to raise more red flags than their plain text counterparts.
They are less accessible to people with disabilities. HTML emails can be difficult for read-aloud software to adapt to users, which means your message may not be conveyed clearly or concisely.
HTML vs. Plain Text Email: Which Works Better?
Many advertisers and marketers gravitate towards HTML emails because they offer better layout management than plain text emails.
However, results-driven marketers tend to look beyond design – they examine email performance.
We turn to empirical evidence to shed light on how the two types of emails vary in performance.
The first thing to consider in the HTML vs plain text email debate is the deliverability score. Email deliverability can dictate the success or failure of your campaigns.
The higher the score, the more likely your campaigns will achieve the desired results.
The reverse is also true: sending an email that ends up in the spam folder is not a good use of your time.
HTML emails have a higher deliverability rate than plain text emails. Careful coding is needed to make HTML emails correct, and one easy mistake, like a broken tag, could affect deliverability.
So, if you’re building an email campaign with HTML, be sure to double-and triple-check your coding and use test emails to check how it’s likely to appear when it hits inboxes.
If you’re not an expert coder, a drag-and-drop or WYSIWYG email builder ensures your email design arrives in your inbox intact.
Getting into the subscriber’s inbox is just the first step. For your message to get home, the subscriber has to open the email.
HTML and plain text emails generally deliver about the same open rate, so there isn’t necessarily a clear favourite here.
However, once opened, there’s another hurdle that HTML emails must overcome.
Sometimes antivirus software can automatically remove CSS styles from these emails, making it difficult for the reader to decode your message.
Click-to-Open and Click Rates
Statistically, plain text emails get 21% higher click-to-open rates and 17% higher click-through rates than HTML emails.
This means that, ultimately, plain text emails are better at encouraging the subscriber to take the desired action.
However, keep in mind that rates will vary across industries and could differ based on factors such as subscriber demographics.
For this reason, if you’re not sure which type of email to use, run a batch of A/B tests to determine the most effective type of email for your business.
Send two versions of the same email to different batches of subscribers during a specified period and use rates to help you make an informed decision on the email strategy that best suits your needs.
When to use HTML vs. plain text emails
The statistics above show that plain text emails perform better than HTML emails. However, this doesn’t mean you should stop sending HTML emails altogether.
If you’re emailing a broad customer base with the goal of informing or entertaining, then engaging HTML emails could be a great option.
On the other hand, text-based emails are great for personal interactions, conveying very important or timely messages, or simply as an alternative to HTML when there are technical difficulties.
Some marketers are even embracing hybrid emails: an email that is HTML but with less formatting than a traditional HTML email, making it look more like a plain text email.
The type of email that works for your business depends on your vertical industry and the goals you want to achieve with email advertising and marketing.
Keep an eye on your metrics to see which email format works best for your brand, and don’t be afraid to try something new if you’re not seeing the results you want.
Both plain text and HTML emails serve a purpose: everything scales back to what you’re trying to accomplish.
Do what most marketers do and send a hybrid of both to maximize your email advertising and marketing potential.
No matter what mix of HTML and plain text email you use, Benchmark Electronic mail can help you engage subscribers, nurture leads, and track results.