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What is Twitter?
In 2006, Twitter co-founder Jack Dorsey launched an SMS-based communication platform where members could keep in touch with each other by updating their statuses.
Twitter was quite similar to this platform at the beginning of its launch.
The social network gradually evolved with the collaboration of Jack Dorsey and Twitter co-founder Evan Williams.
More than 60,000 tweets were sent during the festival. In fact, the members of the Twitter team wanted to use the festival to their advantage and increase the number of users of their social network.
As we said, Twitter started as an SMS-sending platform and users of this social network could only send messages with a maximum of 140 characters.
This restriction applied to mobile network operators, not Twitter. The social network continued to grow significantly and became a web platform.
The 140-character limit remained strong; Because the web platform created also operated under the Twitter brand.
In today’s modern world, the focus is on different topics, and Twitter has been created with the goal of creating readable content as well as quickly disseminating important messages.
It is interesting to know that the limitation of Twitter’s writable characters has contributed to its popularity.
On Twitter, you can share your thoughts and ideas with great people in different fields, such as professionals in the field of press, celebrities in various fields of art, candidates, etc., and receive different reactions.
In addition, by using this social network, you can be informed about the most important news of the day and the news of the biggest events of the day in the world, be informed about the activities of the world’s largest companies, and easily communicate with your friends.
Although Twitter looks like a simple social network and you may only look at it as a communication tool; But this social network offers a variety of services and you can use its benefits in different ways.
In this section, we want to introduce you to the various Twitter apps and services and see how you can take advantage of its potential benefits.
Tweet Deck is a desktop application owned by Twitter that is used to manage various user accounts.
Highlights of the app include the ability to view multiple timelines simultaneously in a simple user interface, schedule tweets for future posting and create a collection of tweets, group users, keep search windows open, monitor people talking to you, and more.
In addition, the user interface of this application can be customized. Automatic updating of directories is also possible using the tweak.
This service allows multiple users to monitor the process of sending tweets to multiple accounts, and also allows scheduling of sending multi-user tweets to multiple accounts.
This tool displays all Twitter accounts in one interface, and companies can use this feature to send specific downloads to specific employees.
This service is actually an inbox that sends messages to users you have not followed, as well as user requests to be followed by you.
In this service, the inbox of all social networks is connected to an integrated dashboard through which you can view all the chats, comments, mentions, and messages received on different social networks on one platform.
It should be noted that when you are on twitter.com, you can access its information through your browser using the plugin designed to use this tool.
With this tool, you can find out how much your followers have grown over time and how many followers you have had in a given period of time.
Using Twitter Counter, you can find out how many followers you have gained in a six-month period and how many tweets you have sent each day in the same period.
It also provides buttons and widgets that you can place on websites, blogs and social media profiles and use them to display recent views of your Twitter account and the number of your followers.
With this tool, you can see the latest tweets related to a trendy and hot topic.
New tweets are displayed almost instantly at the top of the list of previous tweets, and all the tweets come down from the top like waterfall water.
This way of displaying tweets is a great way to display them on large screens. The service scans searches on Twitter for hot topics.
Twitter Analytics is an analytics service created by Twitter itself that you can use to check the status of your tweets and gain information about users.
This service can also provide good information for people who want to use Twitter as a platform for advertising.
Other key features of this service include providing useful information about the effectiveness of tweet text, which can be very useful for advertisers.
You can also use this service to schedule the sending of tweets. You can use this service to specify the day and time of sending the tweet.
It is also possible to schedule tweets to send them to different profiles with this service.
The designers of this service have also created a browser plug-in and a mobile application to facilitate its use.
Other key features of this service include managing multiple web pages simultaneously.
The ability to upload videos and gifts in the tweets in the sending queue, having a special plugin for uploading images, and the ability to announce prices at different times.
With this service, you can share the content that you have published and posted on Twitter, on several social networks Facebook, Google Plus, and LinkedIn.
By using this service, which examines the content published in various sources. You can get valuable information such as customer questions, hot and controversial topics, search keywords and the content that has attracted the most attention, and the content you want to publish. And set up sharing based on that information.
Twitter, like Instagram, has made it possible for its users to record live video, which is very easy to use, and to use it, you only need to touch the live video recording icon.
These are some of the most popular Twitter services; But this social network has also provided good tools and services for marketing and journalism, which we will briefly review in the following.
Twitter services for marketing
You can take advantage of this social network to improve your marketing performance in a number of ways, some of which are as follows:
Create a Twitter business account
By creating a business account on this social network, you can introduce your business, business, website, products, and services to its members.
You can use this account to write a good biography, pin a tweet and add an image to better identify yourself.
Use the Twitter Ad Service
This service has been created to improve the performance of advertisers to present their ads on Twitter.
Such people can use this service to find their target audience as well as potential audiences, increase their followers, and instantly increase the growth rate of followers.
Find out for yourself as well as how users interact with your tweets.
To use this service, all you have to do is select your specific contact and only highlight your message clearly.
With the services of this service, you can pay a fee to encourage users who have followed you and retweeted your tweets.
It is interesting to know that currently, 79% of Twitter users introduce the brand. Undoubtedly, Twitter can be a good platform to identify the target audience and find an audience that supports your brand.
Twitter services for journalism
As we said, Twitter can be a good tool for people active in the field of journalism, and these people can use this platform to inform their news many users in a short time.
Twitter services that can be a good tool for journalists are as follows:
If a Twitter user has posted a video related to your news tweet, you can embed it in your tweet.
Advanced search (Advanced search)
With this feature, you can search for specific topics, tweets posted by specific people, and tweets posted at specific times.
Get notified of Set Alarm
You can use the Set Alarm feature to be informed of tweets published by specific people and use this tool to publish the latest and completely hot news faster than any other reporter.
Ilan Mask’s decision to buy Twitter
This decision by Ilan Mask is one of the most important events in the history of Twitter.
The pre-news claimant was released, which showed that the richest person in the world intends to buy this social network for $ 45 billion in May 2022. He has now bought some of its shares
Of course, the issue of the Twitter purchase by Ilan Musk has become a controversial topic and has been followed by many margins.
Currently, Ilan Mask is facing many problems, including legal obstacles, to buy this social network, and the finalization of this deal is in a haze of ambiguity.
Even the cancellation of this deal is not unexpected; Because Ilan Musk claims that Twitter hides information about the number of bots and unrealistic bots and accounts from him.
Musk has explicitly stated that if Twitter continues to refuse to provide this information, it may stop buying the social network.
However, some experts praised Mask’s decision to buy Twitter after he announced his decision. While others believe that the rich American’s purchase of Twitter could lead to the dissemination of false information.
Some experts believe that this deal may enable Ilan Mask to consolidate his dominance in cyberspace more than before.
In addition, the purchase of Twitter by Ilan Mask could increase his influence in the field of digital currencies.
Threatening freedom of expression on this social network can also be another potential negative consequence of this event.
Of course, we must also look at the half-full glass. Given the generosity and talent that Ilan Mask has shown in various fields, his purchase of Twitter may lead to the further growth of this social network.