What Is Traffic Sources

What Square Measures the Traffic Sources?

Traffic sources are one of the foremost vital aspects of any online page. This square measure represents the amount of network traffic used to reach an online page, which can be via search engines, direct links, social networks, or other options.

Currently, the sources are divided into four main teams, which are those that we have a tendency to make a case for below:

Search or organic traffic: all visits that access the website when finding it in search engines.

Visits that enter after seeing a link to the online using it are referred traffic.

Direct traffic: users access the internet directly by typing the address into the browser, as Google fails to classify adequately.

Advertising traffic: traffic that comes from external advertising campaigns to link to the website and attract visits (for example, Facebook Ads or Google Ads).


Based on these, those accountable for a page will verify what methods they require to extend their visits or within which channels they need a bigger presence.

Knowing the traffic sources is incredibly vital to refining and optimizing the whole flow of visits. In fact, it’s one of the most important pieces of knowledge that metric tools like Google Analytics supply once it involves knowing the statistics of a website.

What is the purpose of the square measure of traffic sources?

Additionally, traffic sources square measure will not help you understand where users who visit a website return from.

A team will check if the SEO techniques used are operating by seeing how the search traffic is, if their campaigns are being effective, or maybe if they need a decent backlinking strategy.

It is the reason to understand within which channels it stands out the most and, therefore, take full advantage of the tools out there to boost it, whereas others, so the overall traffic of a page will increase.


Examples of Traffic Sources

Giving samples of specific traffic sources isn’t a simple task, but we will offer some cases to better perceive the thought. Let’s suppose this is the home page of our digital marketing agency, NeoAttack, and all the visits that come back to that.

If a user searches Google for “best SEO agencies” and clicks on a result that ends up on our website, we might be facing a case of search traffic.

If, on the other hand, one accessed through a tweet indicates on social networks, it might be referral traffic. Any user who takes our main address (https://4ouryou.com/) and writes it into their browser to access it might be Direct Traffic.