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Google SEO Ranking Factors

Top 10 Google SEO Ranking Factors for New Year Update

Top 10 Google SEO Ranking Factors for New Year Update

Google SEO Ranking Factors, or website optimization, is a dynamic field that continues to evolve every day. Google is your website’s window to the world. Half of the visits that websites get come from search engines. Therefore, it is very important that you follow and keep up with the changes that Google makes to its algorithms.

In 2016, Google made important updates to its algorithms, such as “Penguin 4.0” and “Possom”, which made the search process smarter. Here are the top 10 Google ranking factors that you should consider: The content is still owned.

Google SEO Ranking Factors

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Professional advice

Use Google Semantic Search to improve keyword targeting in your articles. You can find your semantic queries by browsing the results for “related searches” at the bottom of the Google SEO Ranking Factors results page.

For example, if you search for “content marketing” in Google, Google will give you searches related to content marketing. If you are writing an article about content marketing, you can use those semantic queries to select relevant keywords.

Google Freshness Algorithm is one of the algorithms that changed the rules of the game in the world of SEO. The algorithm was published in June 2010 , and has had a strong impact since then. If you have a lot of old content that doesn’t rank well, updating that content can greatly improve its ranking.

Google is biased towards new content and prioritizes it in order to ensure that the content is up-to-date. For example, if we search for “best smartphone”, most of the first page results will be from 2019.

The freshness algorithm seems to affect the ranking of sites much faster than other basic algorithms. You can check this by updating one of your old articles. And you’ll see a change in ranking in just a few days.

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Backlinks remain one of the strongest ranking factors in Google SEO Ranking Factors search algorithms. The more links to your site from reputable domains, the better your chances of getting a good ranking for your target keywords. Digital marketers need to pay close attention to backlinks, especially with recent updates, such as Penguin 4.0, which is filtering out sites with low-quality backlinks.

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Phone first

On November 4 of 2016, Google announced its mobile-first indexing policy . This means that mobile-friendly sites now directly affect rankings in search results. In the past, web designers designed websites for computers first, then for phones. Today, as people use phones to access the network more than computers, it is imperative for websites to prioritize mobile devices to provide a good and smooth user experience.

The phone-first approach has dramatically changed search results, especially when it comes to local results – users are now receiving results targeted to their current geographic locations. But this is not limited to phones, as we have noticed that there is an increasing reliance on geographical location in local search queries on desktop computers as well.

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Site speed

Because of our mobile-first indexing approach, browsing speed is more important than ever. It will be difficult for slow sites to rank well on the search results page. Through these updates, Google seeks to provide users with search results that include sites that provide the best user experience.

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SEO is becoming increasingly dependent on geographical location, so if you want to improve your site’s ranking on Google, you should take this factor into consideration, especially for small businesses. Schema markup helps search engines understand certain information, such as addresses, phone numbers, recipes, ratings, and more.

Implementing schema markup on your site can be very beneficial, especially for local businesses. For example, schema markup can help you tell Google where your business is.

Here is an example of a chart notation showing a business address:

  • Professional advice
  • Make sure that the schema markup complies with Google’s guidelines.

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Content quality

The content should be deep and cover the most important points of the topic it is talking about. The content should provide real value to the user and should include visual and engaging content to complement the written content.

Always remember that quality is more important than quantity. Focus on added value, not word count.

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Content Length

There is no clear rule regarding the optimal number of words for an article or post, it varies according to the type of topic. However, it is noted that long and comprehensive content is usually ranked higher. A study conducted by Neil Patel revealed that there is a relationship between content length and the ranking of websites in Google search results.

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Brand strength and social signals

The more traffic your site gets from brand searches, the better your site will rank. Additionally, experts note that mentions (or social media presence) from Facebook, Reddit, Quora, Pinterest, and other social sites have a positive effect on ranking. This does not mean that a strong social presence alone will be able to increase organic traffic, but it certainly helps.

Sites that combine brand strength, social signals, and efforts across all other SEO channels will rank well on search results pages.

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Scope strength

In the past, a domain containing the keyword was enough to rank well on the search results page. While that has now changed, the range still has a significant impact on the ranking. There are two main effects of range on ranking.

Domains matching the target keyword are important to the search algorithms

For example, if you search for the keyword “cars”, you will not find the major brands at the top of the search results ( Ford, BMW, Top Gear …). Instead, a large percentage of the first results will have the keyword “cars” in their domains.

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Scope seniority

Domain age is one of the major ranking factors. Newer domains find it difficult to rank well for the keywords they have to compete with, while domains with a long track record are better able to occupy one of the top positions for a longer period.


This has become an official ranking factor as of August 2014, when it was first announced on Google’s official webmaster blog . The official slogan was: “Security is a top priority at Google SEO Ranking Factors. We invest a lot to make sure that our services use industry-standard security standards, and that includes using HTTPS encryption by default. This means that people who search on Google or use Gmail and Google Drive, For example, will automatically have a secure connection to Google.” On October 17, 2017, Google issued another notice, notifying webmasters of the need to use HTTPS on sites where users are required to enter data.

Although we haven’t seen a significant improvement in the ranking of sites that migrate to HTTPS encryption, we strongly recommend that you migrate your site to HTTPS to avoid any issues with future Google SEO Ranking Factors updates.

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