5 Best Tips For Email Marketing In 2022
An email has been one of the most important channels for marketing in recent years, since it continues to be a personal tool through which we can be in contact, in this case, with our audience directly. However, also during this time, it has been possible to identify practices that are trending for 2022 due to their operation.
After trial and error, the brands that usually implement this type of marketing strategy within their plans agree that, since the market and consumer habits change, techniques must also change, especially when it comes to direct channels. with customers, which is why past strategies no longer work to the same extent.
If you want to know more about techniques and recommendations to get the most out of your email marketing, then do not miss this section. Stay until the end and don’t forget to take notes.
Email marketing techniques for this new year
It is time to move on to see the trends that are coming for email marketing strategies that you should certainly know about. Remember that each of them can be adapted to your needs and conditions to make the most of them. Let us begin:
Identify click rates
Measuring and identifying the number of clicks we receive, as well as the origin of these clicks, allows us to know what is the content that generates them the most and, to this extent, where the interest of the users is. This is one of the best ways to identify the content of interest and, in general, what manages to attract customers to work on conversions, that is, turning their interest and consultation into a sale.
Provide a registration form
To build a list of contacts to whom we send our emails, it is necessary to have a subscription space. However, many make the mistake of having this access without much visibility, which makes it difficult for a user to easily subscribe, and to this extent, the chances of having an efficient and moving contact list are reduced.
In this case, we recommend having several registration forms that those interested can access. These may be available on channels other than the website, such as social media, posts, etc. Remember to mention your newsletter, this will also be a focus of engagement.
Create emails that the user wants to open
It is clear that what we want to achieve is that our users or clients open the email that we have sent them, however, several aspects could take us away from this goal. Keep in mind that emails from different brands, entities, and contacts arrive daily to our email, which is why the competition is very high and we need to distinguish ourselves.
To achieve this, the ideal is that we create emails with titles that are attractive, that highlight their content in a few words, and that, ultimately, users want to open. Creating an expectation and fulfilling it, generating interest, and motivating its opening, should be the main objectives when creating emails.
Be careful with the frequency of sending
If we want to get the most out of the email marketing strategy, then planning or a delivery schedule should be our best ally. Mass emailing can reduce the quality of content in order to prioritize quantity. A mistake that is often made regularly is sending emails very frequently, thinking that in this way we achieve a higher level of recall, however, we are far from it in a positive way.
The quality of the content should be the most important aspect, therefore, instead of sending emails daily, it is best to reduce and prioritize its interior. Thus, we can create a publication calendar with valuable content and organized in planned shipments, following our strategies, whether they are weekly offers, seasonal promotions, etc.
One of the elements that we have mentioned on other occasions and that continues to be a crucial factor in connecting with customers is personalization in communication with our users, readers and/or customers. We know that to achieve this we need to have prior information about our users, which is why it is essential to collect and store the information we have about them.
In addition to saying hello by name and taking into account the particular products or services that interest you, we must also consider the importance of generating interaction and communication. Therefore, keep in mind to encourage the response to your emails, this will allow you to know their opinion and/or perception.
It is about continuing to prioritize customer satisfaction, which is why continuing to improve our strategies becomes the only channel that will allow us to reach them and lead our business to success.
Remember that in our Marketing section we have more content for you to continue improving your techniques not only in email strategies but also in taking advantage of other channels, don’t miss it!