The Best Digital Marketing Tools for Small Businesses Website Need

The Best Digital Marketing Tools for Small Businesses Website Need

One of the biggest advantages of Digital marketing tools for small businesses and entrepreneurs is to promote their products on reasonable budgets. In the past, you would have needed millions of dollars to launch large marketing campaigns to get ahead of your competitors. Digital marketing provides a high return on investment, both in terms of money and time spent.

There are many marketing tools that can remove some of the burdens of digital marketing. These tools are especially valuable for small businesses that don’t have the resources to dedicate a dedicated marketing team, or the budget to outsource marketing agencies.

These tools can help you make the most of your time and effort. By automating repetitive tasks, collecting data for analysis and use in your campaigns, and helping you organize and plan your marketing activities.

The Best Digital Marketing Tools for Small Businesses Website Need

Google Analytics

Google Analytics is free software that provides valuable analytics about your visitors and what they do on the site. This Digital marketing tools for small businesses is best used in combination with Google Search Console – another free tool that helps you identify and fix problems with your site.

This is some of the information that Google Analytics makes available to you:

  • The number of visitors to your site per day, week, month, or any time period you choose
  • Where do these visitors come from – referrals from another site, organic search, ads, social networks, or directly
  • Keywords that Google visitors use to find your site

User demographics and interests

All of this information is very important, and it provides vital insight that can help you improve your site and develop your marketing campaigns.

If you notice that a lot of your visitors are searching for a keyword that you are not currently targeting, write a post targeting that keyword, and you will see a significant growth in traffic and interactions. Have you noticed that a lot of visitors come from Facebook but none from Twitter? Maybe it’s time to focus more effort on your Twitter account.


No matter the size of your business, email marketing should be part of your marketing strategy.

When a customer signs up for your mailing list, they open their email to you so you can market to them directly, which is why email marketing provides on average a higher ROI than any other marketing activity.

To get started with email marketing, you need a service that enables you to collect emails, manage your lists, send email automatically or on a schedule, and analyze the amount of engagement with your messages.

There are many Digital marketing tools for small businesses available that offer these services, but Mailchimp is the perfect choice for entrepreneurs and small businesses. That’s because this tool is free until your list reaches 2,000 subscribers, and it also makes email marketing very easy.


You know that these days it is important to have a social media presence if you want to remain competitive in the market. Managing social media takes time and effort, even if you are using it for purely marketing purposes and not just for social networking.

Fortunately, there are tools available to help you manage your social accounts, and Hootsuite is one of them.

Hootsuite provides a centralized management platform for all your social channels and allows you to schedule posts in advance, so you can prepare all your social content for the coming weeks or months in one cycle.

It also provides reporting tools so you can analyze social media campaigns, see which ones are most effective, and use that data to calculate your return on investment.

Additionally, this tool allows you to track any social media mentions, mentions, or mentions of your brand, and manage responses, all in one place.


Your content strategy should not be haphazard and improvisational. In order to succeed in content marketing, you need to do deep research first, and this is where Buzzsumo comes in.

Buzzsumo shows what content is trending in social networks based on searched topics. Based on this, you can analyze the results to see what makes those topics or posts attractive, as well as get ideas about the next topics to write about.

You can also search your industry to see which of your content performs best and see who is interacting with and sharing it.


SEO is one of the basics of digital marketing, and it’s important to get it right. Not only do you have to make sure that your site complies with SEO standards, but it is also imperative that the content you generate includes the keywords that your audience is searching for, so that you have a chance of getting a good ranking.

Sometimes it’s hard to guess the right keywords, that’s why you need a keyword research tool. There are many options available, such as the free Google Keyword Planner tool , as well as more complex solutions, such as SECockpit.

These advanced Digital marketing tools for small businesses can be very expensive, with monthly subscription fees starting at $100 or more, but they are certainly not necessary for small businesses.

Instead, KWFinder offers more functionality than other free tools, is easy to use, and has a reasonable monthly fee.

Simply put in a specific word, and this tool will suggest hundreds of suggestions, providing you with data on search volume, trends, and the competitiveness of each keyword.


If you are running several campaigns across many marketing channels, managing all of these campaigns will not only be difficult, but you will also find it very difficult to identify successful campaigns and campaigns that need development.

HubSpot is an all-in-one marketing tool that enables you to bring together all your different marketing channels and optimize them to drive more traffic, increase your conversion rate, and improve your return on investment.

The tool also includes optimized templates that are ideal for creating landing pages, and other features to increase engagement and increase conversion rate such as live chat.

These are some of the other features offered by HubSpot:

  • Content optimization tools
  • Improved landing pages
  • email templates
  • Marketing automation
  • Managing visits and potential customers
  • Analytics
  • Social media management

The full version of HubSpot is pricey, but small businesses on tight budgets can get started with the free or basic package.


In the past, SEO was about collecting the largest possible amount of backlinks, but today, the focus is on building high-quality, organic backlinks. Based on the number of good links pointing to your site’s contents, search engines will know how reliable and quality your site is. This is precisely why backlink analysis is the backbone of your digital marketing strategy.

Although there are a large number of amazing Digital marketing tools for small businesses that you may want to try, Ahrefs remains the top choice for many digital marketers. This tool allows you to perform competitive analysis, see which keywords your competitors rank in organic search results, find the best keyword insights, access backlink data instantly, find content relevant to your industry, and track top-level keyword rankings. Desktop and mobile, and get alerted whenever one of your competitors gets a new backlink or loses it.

To stay competitive in today’s digital marketing landscape, you need to be careful, and master social media, perseverance and determination. Most importantly, you must be multi-skilled.

To save time and make your work simpler, you will have to rely on a wide range of Digital marketing tools for small businesses. Whether you want to analyze backlinks or develop a content marketing strategy, these tools will help you focus on the important aspects of your business, and enable you to make the most of your time and money.


Surely if you like SEO or SEM Digital marketing tools for small businesses, you will have heard of SEMrush, I have been wanting to write about this software for a long time and if you are a regular at this blog, I tell you that this article is going to be longer than the usual ones. The objective of this article is that you have a broad vision of SEMrush and serve as a small guide.

What is SEMrush?

It is an online tool that allows you to carry out a complete monitoring of keywords, either for paid searches or for organic positioning. It also examines all positions for any web page. Its headquarters are in Philadelphia, Pennsylvania, and it also has an office for the European zone in Saint Petersburg, Russia. The program is paid for by monthly subscription, although it also has a free version with limited options.

Main features:

  • – Interface in Spanish
  • – Online
  • – Reports by email
  • – Exportable reports
  • – Information from 190 regions and countries

One of the coolest things you can do with SEMrush is keyword research. The route is quite simple, simply in the top menu you have to select the country in which you want to examine that keyword, in our case it would be and enter the specific word, for this example we are going to use a fairly competitive one in Google Ads, Madrid locksmiths.

Several reports will appear, one with the summary of the keyword, CPC Distribution, Competition, if it is close to one, it is a very competitive word, volume and number of results. It also presents us in the graph called trend and the volume of activity in the last twelve months of the year.

As you can see in the photograph, in the Phrase Match report, it shows us the search volume and the CPC of the word. The panel in the area on the right reflects related keywords and also, as in this case, their volume and CPC. Below we will generate a table with information on the organic results of this word and the url in its corresponding position and to the right the Google Ads ads for that term.

Google PageSpeed Insights

There are so many Digital marketing tools for small businesses that can help you respond well to your problem. Using Pingdom or Google Page Speed ​​Insights can help you check the main reasons and causes of web page loading speed. These tools will help you make specific fixes that can help you optimize web page speed.

Optimize the redirection process where possible

You should use 301 IS redirects in a user-friendly way. Try to download the Screaming Frog app to dump it into your URL. It will help you highlight redirects and optimize the redirect that occasionally occurs as sites evolve during the redesign.