The 17 Worst Common SEO Mistakes Affect Your Google Ranking
Having a website or online store and not working on your SEO positioning is like opening a store in the middle of the desert and expecting it to be successful. Working on the positioning of your website is an essential task for any online business. In this article, we discuss the Common SEO Mistakes.
But there are many SEO tips circulating on the net that offer contradictory information and that can cause you to achieve the opposite effect of what you want.
I have already explained to you the basics of search engine optimization and how to do an SEO audit of your website, today it is the turn of the worst mistakes that you have to avoid if you want your website to appear well-positioned in the main search engines.
1. Not doing a good keyword study
A keyword study will help you know what terms your target audience uses to search for the services or products you offer. Knowing those keywords will help you appear in Google results when they search for them.
There are numerous tools that can help you:
Google tools: Like Google Trends, Google Webmaster Tools, and Google Adwords keyword tool.
Other tools: Ubberguggest, Keyword tool, Keyword finder, etc.
The idea is to do an initial study and then check the evolution of the keywords to incorporate them into your strategy. To begin with, you can start with the keywords that you intuitively believe that people use to search for what you offer and use these tools to multiply them and analyze their potential.
2. Fill your texts with keywords
Although it is very important to use keywords to position yourself, it is not about filling all the texts of your website with keywords. This is considered over-optimization and is heavily penalized by Google.
The normal thing is to assign a different keyword to each page or article of your blog. In the text, use the keyword about 3 times and complement it using synonyms and words related to the topic, never repeating the same keyword over and over again.
3. Using the same keywords over and over again to complete the topic
As I have told you before, a different keyword is assigned to each page of the web. The same keyword is not used for more than one page, at most, you can use it twice as the main keyword. That does not mean that that keyword cannot appear in other texts on your website naturally.
The idea is to use many different related keywords, not to use the same keywords all the time.
4. Create poor quality content only with the intention of doing SEO
Many people try to position their website by creating content only with the intention of working on the website to avoid SEO Mistakes. That is why they create content of very poor quality, repetitive, which often makes no sense, is uninteresting, and loaded with keywords, which makes the result artificial and forced…
It is very important that you combine a content strategy aimed at attracting the interest of your potential customers, in combination with your SEO strategy. If not the visits that come to your website for your efforts in the field of SEO positioning, they will be scared when they find unattractive and interesting content.
Remember that the person who comes to your website with a specific keyword will land on the page to which you have assigned that keyword and what they find there will be your first cover letter. Don’t make them run away! That text is your first chance to hook them.
5. Create short content, 300 words
For years it has been said that the text on a page should have at least 300 words article to be considered quality content by Google.
This has led to a literal interpretation as hundreds of people write 300-word articles on their blogs. This type of content is very short and harms you in two ways: first, Google will consider that it is too short to be of quality, and second, it will increase your bounce rate, that is, the number of visits that enter your website and they leave right away.
It will seem to many people that such a short content is not going to offer the information they were looking for and those who read it will finish too quickly. Both things will be detrimental to your positioning.
Do not be afraid to write content on your blog of more than 600 words, even more than 1000. This way, both your readers and Google will see that it is a higher quality, more serious, and deep content, and they will reward you for it.
6. Copy content
It seems incredible that today it is still so common for people to copy content from other websites to fill in the texts of their own.
It is one of the laziest practices and with the worst results that you can use to try to position your website. Google easily detects all copied content and also easily detects what the original source is, if you add to this that duplicate content is penalized by Google if you do common SEO mistakes.
I can’t explain how I keep finding my articles literally copied and pasted on the websites of people who offer themselves as experts in web design and online marketing! But week after week, the same story repeats itself.
It does not matter if the content is copied from another website or from another page of your own website.
Do not fall into the mistake of thinking that doing this can help you position your website, the effect is quite the opposite.
7. Do not do link building
For Google, a good way to measure the authority of your website and the quality of its content is by looking at what other websites link to yours.
If the websites that link to you are of good quality, are related in terms of subject matter to yours, and have good domain authority, those links will transfer a little of their authority to your website.
So it is desirable that websites with the same theme as yours and with good authority link to your website. The problem is that this has led to most of the bad common SEO mistakes practices that are known, trying to get links at all costs.
That is why Google is very strict with its policy in this regard and only values natural links and penalizes any practice that is not allowed in its guidelines on links.
8. Do link exchange
One of the most penalized practices is the exchange of links because it has been widely used as a black SEO technique. Google penalizes one-to-one exchanges, link wheels, and other link schemes that are used to try to increase the page rank of a website.
9. Buy links
Another very penalized practice is the purchase of links, that is, paying someone to link to your website. Despite being prohibited, it is still a very common practice to pay for a link on a website with good authority or for a promoted article that includes links to your website.
I advise you to be very careful with this type of practice because it can result in a penalty. One way to get a link on a website with more authority than yours is guest blogging, writing an article as a guest blogger on another website.
As there is no exchange of goods of any kind, it can be considered within the guidelines. But it is always something that you must do little by little, being careful not to optimize the anchor links, so that it seems as natural as possible.
10. Not Checking Broken Links
Another thing that Google pays attention to is that within the texts of your website there are no broken links. It is something that you have to check periodically because the content you have linked to may have been removed, breaking the link.
The absence of broken links shows Google that your content is up to date and of quality. There is a WordPress plugin that can help you check the links on your website: Broken Link Checker.
11. Remove old pages, articles, categories, and images from your website happily
When you create a new page or article on your website, a category or tag for your blog, or upload an image, a URL assigned to that content is created.
Google indexes all the URLs of your website, including the URLs of the images you have uploaded. If you delete the content, when Google indexes your website again, it will find that the URLs of the content that you have deleted return an error.
And that does not like Google at all, I tell you from experience. The increase in errors on your website will be highly penalized, if you have deleted many at once, you will notice it right away on visits.
If you want to change the pages of your website, create new pages, with new content and simply leave only those that interest you in the menu.
If they are not visible and you do not link to them from other content, the old pages will fall into oblivion without the need to delete them.
The same goes for categories and tags that you no longer use. If you think it’s life or death and you still need to delete it, use a plugin to redirect the old URL to a URL that does exist before deleting the content. For WordPress, I use Simple 301 redirects.
12. Not using a good SEO plugin
If your website is created in WordPress, using a good SEO plugin will help you a lot in the task of positioning your website. The most popular is WordPress SEO by Yoast and All in One SEO Pack, I personally use the first one, and here I explain how it works.
An SEO plugin will help you assign the keyword to each content that you upload to your website and will guide you so that you do not forget any steps when optimizing them. Don’t do this 17 common SEO mistakes affect your google ranking.
13. Not tagging all the images uploaded to your website
It is vital that all the images you upload to your website are well tagged. You must take advantage of the fields of the title, alternative text, and meta description of the image to introduce keywords. In this way, you will also be able to appear in the results in image searches and you will increase your positioning and your traffic.
14. Using Too Many Images From Free Banks
The problem with images from image banks is that they are not their own or unique content, many people download those same images and use them just like you.
Google values very positively that you use different and unique images in your content. So try not to throw a lot of images from image banks and launch yourself into the adventure of creating your own images.
15. Allowing your page load speed to be too slow
A website that takes a long time to load greatly worsens the experience of visitors, if on top of that they do it from a mobile phone, and many of them will abandon leaving it impossible. That your website loads quickly has a very positive influence on its positioning, which is something that you have to take very seriously.
The factors that include in the loading time of your website are your hosting, the template and the plugins that you are using, excess images, non-optimized images that weigh a lot, etc.
16. Not having a responsive website
That your website adapts to all types of screens and devices is essential for your positioning. We are increasingly browsing from a mobile phone or a tablet so your website works perfectly on these devices is very important so that the visitor experience is pleasant. That is why Google attaches great importance to your website being responsive. If it is not, get your batteries!
17. Forget about social networks
Social networks are an indicator that Google takes into account to know if your content is interesting and of quality. That is why you should not forget to work on social networks.
Make it easy for the contents of your website to be easily shared on networks with share buttons, create and stimulate communities that encourage your content to be shared, enhance interaction with your customers in this medium, etc. SEO is becoming more social.