Position Your Website With a Good Yoast SEO WordPress Plugin

Position Your Website With a Good Yoast SEO WordPress Plugin

One of the best ways to work on the positioning of your website is by using a Yoast SEO WordPress Plugin to optimize the pages and articles of your website for search engines.

Today I am going to show you how you can use a plugin to do SEO on your website and climb positions in Google results. I have included a video tutorial at the end of the article so you can see what I do step by step.

Why Yoast SEO WordPress Plugin do I recommend?

There are several WordPress plugins that fulfill this function, I use WordPress SEO by Yoast and I am quite happy with the result. Yoast is a team of SEO-savvy WordPress plugin developers, so they know what they’re doing.

They have an interesting blog on SEO, training courses, ebooks… a wide variety of free resources on the subject that you may find very interesting.

The only thing is that all the material is in English, yes. They update their plugins whenever there is a WordPress update or security risk and their plugin is quite extensive and easy to use for non-expert users.

That is why it is the plugin that I use and the one that I install on all my clients’ websites so that they can continue working on their positioning.

Yoast SEO WordPress Plugin


What you will need to know before you start Yoast SEO WordPress Plugin

Positioning revolves around the use of keywords. A keyword is a term that reflects the content of a text and is used to find that text when we search the Internet.

For example, the keyword I have chosen for this article is “Yoast SEO WordPress Plugin”. A keyword is not just a word, it can be a group of words like in this example.

If someone searches for “Yoast SEO WordPress Plugin” on Google, as I have used that keyword, my article should appear among the results.

Whether it comes out in the first positions or in the last ones depends on several things: the authority of my page in the subject in question. The competition that there is to position itself for that keyword, etc.

When doing SEO, the idea is to help Google and other search engines know what our page is about. To do this we will use keywords related to that topic.

Writing frequently on your blog using keywords from your niche is the best way to start showing up in search results.

The point is to choose the right keywords and use a tool like WordPress SEO by Yoast to help you through the process.


Where do I have to put the keyword?

To optimize a page or an article, the keyword has to appear in a few specific places in your article:

  • Title
  • Url
  • The First Paragraph
  • Some Subheading
  • The Alt Tag Of The Article Images
  • Meta Description
  • The Content

How does the plugin work?

The Yoast SEO WordPress Plugin takes into account the same factors as Google to check your article.

The presence of the keyword in the right places, that you do not abuse the keyword within the text, and the length of the article. Its readability, is that you do not use the same keyword too many times on your website, etc.

It uses a color code like a traffic light (green for good, yellow for ok, and brown for poor), so you can see at a glance if your article is well-optimized for search engines. It also suggests improvements that you can apply to further improve your article.