How to Improve Your Search Engine Ranking On Google 7 Steps to Follow for Your New Site
One of the biggest concerns of new website owners is driving traffic to their sites, especially in the early months of a site’s creation. In this 4ouryou article, you can learn new things that is How to Improve Your Search Engine Ranking On Google for your new site.
The Internet is wide, and it is getting wider, every day millions of new sites are created, and these sites compete fiercely to bring in visits, especially from search engines, which are the first source of visits on the Internet, as it is estimated that 93% of the visits that sites get come from search engines. That is why website owners focus on it a lot, as it is an inexhaustible source of visits and potential customers.
If you want your new site to succeed, you must stand out from your competitors, and be ahead of them in the largest number of keywords possible. Everyone familiar with SEO knows that this is difficult, because the competition is fierce, and everyone wants to reach the first page of the search results.
As a new site owner, the challenge will be double, because you will be starting from scratch, with no backlinks, no reputation, and little content, you will have to work your way up and outpace your competitors’ sites, which have backlinks, good reputation, and a lot of excellent content. Although it is difficult, it is possible, but you have to be smart, prepare a solid plan, and adhere to SEO standards.
In this article, we will review 7 steps to help you configure your new site for search engines, and improve its ranking for the chosen keywords.
1- Choose the field of the site
There is no doubt that you have a specific goal that you seek to achieve by creating the site. Perhaps you want to create an online store to sell products or create an educational site, or a site for your company, or a blog to publish your ideas.
The first thing you should do when creating a new site is to choose a domain name for your site, as the domain name will be the name by which people know your site, and the address through which they reach you. A domain name consists of two parts, the domain name, and the domain extension (top-level domain, or TLD).
The domain name should be appropriate to the contents of your site, and some SEO experts recommend including one of the keywords you target in the domain name.
For example, if you want to create a site for books, it is preferable that the domain name contain a keyword related to books, such as “kutub”, “kitab” or “books” and other words that express the purpose of the site.
With regard to the domain extension, it is generally preferred to use the “com” extension, because it is popular and widely circulated. However, there are other extensions, and some of them carry specific meanings, for example:
- .net – Generic, similar to the .com extension
- .org – an extension for organizations
- .edu – An extension for educational websites
- .gov – an extension for government institutions
There is another type of extension, which is the extensions that represent countries, such as .sa which represents Saudi Arabia, and .uk which represents the United Kingdom, but obtaining it requires special conditions, such as the nationality of the country, or having a commercial registry in it.
You have to choose the domain name and extension well, they should be compatible with the purpose of the site, because it will last with you forever, and it is very difficult for you to change it later because people will know you by it.
The domain name should be as short as possible, and easy to remember, and it is preferable, as we said, to contain a keyword that expresses the purpose of the site and its contents but avoid using trademark names in the domain name, as this may expose you to legal prosecution.
There are many sites that sell domain names for a few dollars a year, including Domain.com, Namecheap, Godaddy, and others. Access it and find the appropriate domain name.
2- Building the site
There are two basic ways to build a website:
Website building platforms: Some platforms allow you to build ready-made websites, such as WordPress, Weebly, and WebStarts, and there are other platforms that specialize in building specific types of websites, such as WooCommerce and Shopify, which specialize in building online stores.
These platforms are easy to use and do not require programming knowledge. It is also characterized by the speed of development, as you can create a site with it in a short time. On the other hand, it may be slow compared to sites built from scratch, and modifying advanced functions may require the assistance of a programmer.
Building a website from scratch: The other way to build website is to develop it from scratch without resorting to website-building platforms. This requires knowledge of website development techniques, and it usually takes more time compared to website-building platforms.
On the other hand, websites built from scratch are usually faster, as a result. Because they are optimized specifically for the needs of websites, unlike website-building platforms that are usually intended for general use. You can build a website from scratch by relying on a software company, or by hiring a freelance web developer through a freelance platform, for example.
There are many factors to consider when building a website that can have a significant impact on user experience and, in turn, on SEO, such as:
Website design: The website design should be attractive and elegant, and give the visitor an impression of professionalism. Also, do not forget to make the site responsive to mobile screens, because search engines take mobile responsiveness into account when ranking sites.
Loading speed: If your site takes more than 3 seconds to load, half of the visitors will leave it, and the loading speed is one of the ranking factors for search engines. Therefore, you should invest in speeding up your site, by purchasing fast hosting, and following the recommended rules for programming the site, as well as avoiding many large images, because they take time to load, especially on phones.
Security: Security should be a priority when building the site. The site should be immunized from attacks and intrusions, by purchasing an SSL certificate, and observing the security rules in force in the industry, especially if financial transactions are conducted on the site, or sensitive data about users is stored on the site. Because any penetration of your site or leakage of user data will have serious consequences for the reputation of your site, moreover, search engines, such as Google, consider security as one of the main ranking factors.
3- Configure the site internally for SEO
Google adopts about 200 factors to How to Improve Your Search Engine Ranking On Google. These factors are divided into internal and external factors. Internal factors are factors related to the internal structure of the site, how to write and present content, and how to organize and design the site.
Here are some of the most important factors:
Keywords: There are special places where you should put the keywords you target, such as the meta description tag. SEO experts also recommend placing keywords in the main title (h1), as well as in at least one subheading (h2), as well. It is also recommended to place keywords in the first paragraph of the text, preferably in the first sentence.
Key Density: Key Density is the percentage of the number of times a keyword appears out of the total number of words in the text. For example, if you target the keyword “create a blog”, and the number of words of the text is 2000 words, and the number times the word “create a blog” appears 50 times, then the key density will be equal to 50/2000 = 1/40, or 2.5%. SEO experts recommend that the key density be between 0.5 and 1%.
One of the mistakes that newbies make is that they focus too much on the keyword density, and try to increase it in any way, by forcibly stuffing the keyword in every corner of the content, so you find them writing things like this:
This content seems silly, right? Avoid this, focus on quality content, and place keywords smoothly and naturally. Another thing that Arab SEO experts advise is to focus on the word form, for example, the keywords “create a blog” “create a blog” and “create your blog” are treated differently than “create a blog”, so try to stick to the original form as much as possible.
Configuring websites for mobile: Mobile phones usually operate with low throughput, so if the site contains a lot of pictures, videos, and media, the pages may take a long time to load, and this may annoy mobile users and may make them leave the site irreversibly.
This is why you should make your site mobile-friendly, by optimizing image sizes and using Accelerated Mobile Pages (AMP), a technology that speeds up the loading of web pages when viewed from phones.
4 – Configure the site’s SEO externally
In addition to internal factors, there are external factors that should be taken into account, including but not limited to:
User signals: User signals include all metrics that measure how satisfied users are with your site. These signals are very important to Google, as it seeks to improve the ranking of the sites that get the best signals, that is, the sites that users are satisfied with: There are many user signals, the most important of which are:
Bounce rate: It measures the percentage of site visitors who leave the site without browsing other pages. If this rate is high, then this means that visitors did not find your site interesting, and therefore left it without browsing further.
Click-through rates: This sign represents the percentage of people who clicked on a website link after seeing it. If this rate is small, it means that people were not convinced of the site, so they did not click on it, and Google does not like to put such sites on the first results pages.
Dwell time: This is a very important metric, as it represents the average amount of time visitors spend on your site. For Google, if this metric is long, it means that people spend a lot of time browsing your site, and this is an indication that they liked its content, which will reflect positively on your site’s ranking.
Social signals: They are signals coming from social networks, when someone places a link to your site in their social accounts, or when people share or retweet and like the contents of your site, this will be evidence that you provide excellent content that people like so much that they share it with their friends and their followers on social networks.
Backlinks: Backlinks are the links to your site that people place on their pages, whether on their personal websites or in their social accounts. It is one of the most important ranking factors. When building your site, one of your first challenges will be getting backlinks, especially from reputable sites.
This requires you to create excellent content so that people put links to it on their sites, you can also ask your customers to put links to your site on their pages, or you can write blogs and high-quality content that contains links to your site and publish them on other hosting sites. But remember that what counts is not the number, as not all backlinks are equal.
There is a difference between a backlink from a respectable site with a good reputation and a good ranking on the search pages and a suspicious site with a bad reputation.
5- Do a keyword research
Keywords are one of the most important ranking factors in search engines, and every website owner should know how to search for and choose them.
There are many tools that help you search for appropriate keywords, the most important of which is Google Analytics, which is an excellent tool for knowing the keywords that people reach your site for, as well as identifying keywords that are popular in search engines.
One of the mistakes that new website owners make is that they try to target keywords that are highly popular in search engines, thinking that this will increase their chances of getting visits, and this is a mistake, because this type of keyword is highly competitive, and it is very difficult for A new site can outpace the competition, so it is preferable to initially target keywords that have low competition because you will have much greater chances of reaching one of the first ranks.
6- Create content
The main reason people enter your site is the content that you provide to them. If you do not provide good and distinct content, no one will come to you, and even those who entered the site will leave it and will not return if the content is poor.
The main goal of search engines is to link researchers to the best content on the Internet, so they rely heavily on content quality in their ranking algorithms. Google, for example, has a content-specific algorithm, which is the Google panda algorithm, which is an algorithm that seeks to reduce the ranking of high-ranking sites. Poor or stolen content, and upload sites with good content.
These are some of the criteria to consider when creating content:
Content length: Studies indicate that the average number of words for the contents of the pages of websites that occupy the first ten ranks in the search results pages is 1500 words, so you should increase as much long content as possible.
Content quality: The length of the content is important, but the quality of the content is more important than that. No matter how long the content is, people will leave it if it is poor after a few seconds of viewing you, and this will have a direct impact on the browsing time (dwell time), which is one of the ranking factors mentioned above.
Photos and Videos: We live in the age of video and visual content. Statistics show that pages with video are 53 times more likely to reach the first page of search results compared to other sites, and people stay on them for about 260% longer than pages without video. The same can be said about images and infographics, you should use them to add aesthetics to the content, and to provide the user with an addition.
Avoid stolen content: When you start your new site, your site will be empty of content, so you may consider copying the contents of other sites to fill your site, this is wrong. Because it is easy for Google to know whether the content you provide is original, or copied from other sites.
If you find that your site is stealing the content, it will fall under Google Panda penalties, which will delay your ranking on the search pages. In addition, content plagiarism may subject you to legal prosecution in many countries.
So it would be better for you to invest in creating your own content, either through authoring, or translating good content. If you want to speed up the content creation process, you can hire experienced writers or translators from freelancing sites.
internal links We talked about the importance of external links before, but there is another type of link that is no less important, which are internal links. That is links that you place in the contents of your site that point to pages from the site itself.
This type of link is very important for SEO. Think about it this way, if you succeed in attracting a visitor to your site, do you want him to leave the site immediately after viewing the page he came to, or do you want him to visit as many other pages of the site as possible?
Of course, you want the second, so you should put links to other content from the site in every post you publish. For example, if you publish a blog about cooking, and there are other posts related to this topic on your site, try to insert links to them within the content.
For example, if there is another post that talks about diet, you can put a link to it next to the paragraph that talks about the topic of diet in the content, if the topic of diet is not included in the content, then you can add even a few lines to justify placing the link.
7- Follow-up and analysis
You should keep track of your site metrics to see if you are on the right track toward achieving your goals and if your new site is growing and getting more traffic.
Google provides two important tools for tracking site metrics. They are Google Analytics and Google Search Console.
These are some of the most important indicators and metrics that these two tools provide:
Bounce Rate: It is an indicator that measures the percentage of people who leave the site without visiting more pages.
Source of visits: This metric identifies the sources of traffic coming to your site, is it direct, paid, search engine, or referred from another site or from e-mail…
Browsing time and click rate: We talked about these two metrics above.
Demographics: You can know some important information about your visitors, such as age, gender, geographical area, language, etc. This can help you improve your content in line with the privacy of visitors.
Other technical information: Tracking tools provide you with information related to the operating system used by the visitor, the type of device, and the percentage of those using the phone to browse the site.
In this article How to Improve Your Search Engine Ranking On Google, our main focus on your new website how to imporve this, how to rank on google easily with simple easy steps.