How to Choose a Domain Name for Personal Portfolio, Business, Blog Site
A company name. The next step, or the parallel step for new companies, is choosing and registering a domain name. This is important today, especially since domain names.com. In this blog you can get an idea about to how to choose a domain name for your personal portfolio website, Business E-Commerce Website, and Blog Site.
Choosing a domain name should be a major part of the company’s branding process. This will eventually affect social account titles, marketing campaigns, and more.
This article will help you how to choose a domain name for your startup or business.
Choose the.COM extension
Although there are a large number of top-level domains or TLDs out there, most people prefer .com because if someone knows your brand name, they will most likely assume that your website name will end in .com also, in pages In search results, people tend to choose sites ending in , .combecause they are used to them. Therefore, try as much as possible to use your brand name with the .com extension
The above is relevant for both international and US locations. However, if your company is local, say in Saudi Arabia, Egypt, or Jordan – consider using local extensions, such as .sa, .egor .jo, because people are more likely to look for local companies with local country extensions. For example, if you are in Dubai and looking to buy something from Amazon, you will automatically open www.amazon.ae, not Amazon.com.
Use your brand name
It helps if your site address is unique – like Google, Skype, and Zynga, so your site will stand out from the crowd. If your company name or brand is unique, and the .com extension is available, great! But don’t forget that in addition to standing out, you should make sure that your domain name is expressive and relevant to your target market.
Use your target keywords
a) Small and Medium Enterprises:
According to Godaddy.com, “Including a keyword in your site’s domain name has a significant and positive effect on your site’s ranking for that keyword.”
Using a keyword that describes your business and project can be a great advantage. On the other hand, try not to be general. For example, “LeoCarwash .com” is better than “Carwash .com”. This keyword will likely help you improve your ranking, plus you will use a unique name that will eventually become your brand. On the other hand, don’t make your domain name too specific – who knows, you might decide to expand your business in the future and sell other things. For example, don’t choose a name like “ShellyCupcake .com,” even if you only sell cupcakes at the moment. Choose “ShellyBakery.com” or “ShellySweets.com”, for example, you might sell a variety of desserts in the future.
The following video from the webmaster team at Google talks about balancing the use of keywords and brand name in the domain name.
b) Sites working with Amazon:
If you’re looking for a domain name to promote your Amazon affiliate site, you might consider using a domain name that matches the products you sell. For example, the address “buy cheap rugs .com” matches a search term that can help improve your site’s ranking for certain keywords. But in reality, this may be a mistake, as people tend to view such domains as suspicious sites. Google also hates matching domain names (EMDs). Matt Cutts, former head of the Webcam team at Google, tweeted in 2012: “Upcoming Google algorithm updates will completely demote matching domains in search results.
Keep your Domain Name Short and Simple
It is a long known fact that short URLs are better for search engines as well as for users. Furthermore, it can be helpful to use a domain name that is easy to read, pronounce and memorize.
Say your site’s name out loud – what does that sound like? Is he attractive? Or complicated? Choose the simpler option. It’s also easy to share short URLs via social media, emails, marketing materials, etc. Don’t use dashes (-) in your site’s title – this will make your title long, complex, and difficult to type. Also, don’t use misspelled words, eg Mississippi, bizarre, and glamorous.
Register similar domain names
If your budget allows, consider purchasing the same domain along with .net, .infoand other popular domain extensions. This way, if your brand expands, no one will be able to exploit your brand by buying other extensions.
Look for legal ramifications
Before finalizing your domain name, make sure you are not using a third party trademark. Do a simple Google search, and if a brand name comes up, do some research on the size of the business for that brand. If the brand is large, there may be legal implications. And if it’s a small company, it might be unwise to use the same domain name (depending on the physical location).
Under no circumstances may you use a well-known brand name in your URL (Intel or Adidas for example).
Verify that your domain name is not taken on social media
Check that your domain name is not already on social media platforms like Facebook, Twitter, StumbleUpon, Snapchat, Instagram, Pinterest, etc. So you can achieve consistency across all digital platforms.
Check the history of the domain name
Do the search “site: website name. [TDL]” on Google to ensure that the domain name is not currently indexed on Google. You can use the Internet Archive to see the domain address history.
Look for any mentions of the domain name by searching for “website name. [TDL]”, it’s very important that you research sites that link to the domain name – you don’t want to buy a domain that you backlink from spam sites. You can use Ahrefs.com or Majestic.com to get a comprehensive backlink report.
You should also make sure that Google has not blacklisted or penalized the domain name.
Don’t be stingy
Sometimes you may find the perfect and appropriate domain name for your business, and on top of that, its extension is .com, but the problem is that it is expensive. Think about the impact of the perfect domain name on your brand in the future. I’m not saying you have to spend millions on the perfect domain name, but don’t let a $200 difference deter you from buying the perfect domain name.
Brainstorm with your team
Take advantage of your colleagues’ brains to share and generate ideas. The more ideas open for discussion, the better. Try to avoid automatic domain name generators, they don’t know your brand and goals.
If you follow the above guidelines, you will be able to narrow down the good ideas and choose the perfect domain name for your business.