How Does The Linkedin Algorithm Work Latest Update
Today our topic is How Does The Linkedin Algorithm Work Latest Update 2022. Have you ever wondered if what you post on your LinkedIn reaches your target audience or not? The answer to this question lies in the LinkedIn algorithm and it is that only it, based on different parameters, decides the content that will appear in your profile feed. In this post, we want to tell you a little more about how this algorithm works, as well as some tips so you can further optimize the reach of your publications. Let’s start!
What is the LinkedIn algorithm?
This is one of the most important elements in the operation of this social network since it has the ability to determine what content is relevant and what is not. But before defining the LinkedIn algorithm in more detail, let’s see what an algorithm is in social networks.
In the world of social media, an algorithm is all those programming rules that make posts show a lot or a little on social media platforms, as well as decide to whom and when those posts are shown.
The LinkedIn algorithm, therefore, has the objective of making the content that reaches your feed as interesting as possible. To do this, it uses a filter that allows you to show a lower reach for those posts that have low quality or that do not suit your interests. In this way, the publications that appear in your feed will be those that are more likely to interest you, thus spending more time on this social network.
That way everyone wins! On the part of the user viewing content that suits their interests and on the other hand, LinkedIn, since you will spend more time consulting their platform to consume this type of content.
- Goals of the LinkedIn Algorithm
- Therefore, we can say that the LinkedIn algorithm has two main objectives:
- Prioritize content relevant to users.
- Promote engagement because, by showing relevant content to users, they spend much more time inside the application.
Before 2019, many users had trouble getting their content to go viral. Especially those that were less popular within the application. Therefore, from that date, thanks to an algorithm update, everyone can go viral and all posts have an equal chance of success. LinkedIn, thanks to its algorithm, has become one of the social networks where it is easiest to grow organically. Best linkedin smm panel.
However, you should know that in the LinkedIn feed, posts are classified as main by default. Still, you can change the filter of the posts so that it shows you, for example, the most recent.
How the LinkedIn Algorithm Works
It can be said that the LinkedIn algorithm has 4 phases for the content review and classification process. Knowing them can give us clues to improve our content, but they are not always successive phases or occur one after another.
A first filter. Once you make a publication, a bot is in charge of almost automatically classifying the publication within the following categories: spam, low quality (low quality), or clear (everything is correct). If your publication goes directly to low quality, it does not mean that it does not have the possibility of going to clear, it also depends on how the users to whom it is shown behave.
Engagement test. If your post has gone directly to clear, it is sent to a section of users to check how popular it is. This is when likes, comments or times shared are taken into account to assess the quality of the content. If this is positive, the content goes directly to the third phase.
Probability of actual virality. It is called real virality because spam experts manage to publish content with a false engagement rate that they achieve by creating fake accounts and interacting with the content. That is why the LinkedIn algorithm, in addition to checking the credibility of the post’s engagement, evaluates the relevance and usefulness of the content in a specific selection of users. Thus, if it is verified that the credibility of the publication is not such, said content can return to the previous phase.
Human Review. This phase occurs when the content, having gone through all the previous phases, reaches this one with great engagement. At this point, the human editors rate each post and decide whether or not to show it in the feed.
Has it not happened to you that time after making a publication, you are still receiving comments and likes from users? In general, when a post attracts the attention of LinkedIn users after a certain amount of time, the post will continue to show because it understands that the content is still interesting. The more it is displayed, the more likely it is to increase engagement and reach more users.
What parameters does the algorithm take into account?
When we talk about hashtags on LinkedIn, we refer to the way this social network has to categorize certain content through keywords. If we don’t set hashtags in our posts, the algorithm won’t be able to categorize our content, and if we use too many of them, it can be considered low quality.
In today’s immediacy society, it is necessary to provide the user with the tools to speed up reading: spaces, use of emoticons, bullet points, etc. This will make sure that the user does not overlook your publication and that it stands out among those others that are in their feed.
As we mentioned at the beginning of the post, LinkedIn’s goal is for you to spend as much time as possible browsing its social network, so the fact that you include outgoing links outside of its platform in your posts could penalize your reach.
Visits in your latest publications: If you maintain a good ranking of visits in your latest content, LinkedIn is more likely to consider that the type of publications we make are of quality and reward it by increasing the reach.
4 keys to controlling the LinkedIn algorithm
We cannot know exactly how the LinkedIn algorithm works since this information is not in the public domain, but we can get closer to some clues that the company has been giving us about how to make our LinkedIn posts more relevant. We tell you!
Make sure your content is interesting and of quality:
It is important to stay constantly updated about the latest developments in our sector. This will help your content attract the interest of your audience and be shown by the algorithm as a more relevant page on a topic in question. Get to know your audience and industry and you’ll learn more about what to post on LinkedIn for Business.
Create an editorial calendar and publish regularly:
Content planning will be your great ally. We recommend that you create an editorial calendar with a monthly vision of relevant content in your sector: news, events, publications, etc. This will help you create a meaningful LinkedIn branding strategy adapted to the context.
Analyze the main metrics of your content:
Once we have followed a LinkedIn publication strategy, it is convenient to analyze the main metrics in order to determine what type of formats work best for your target audience. In this way, we will obtain more clues about those issues that are most relevant to our audience.
Post at the right time:
LinkedIn takes into account those posts that have a high level of interaction in their first hours of life. We recommend you plan the time of publication of your content on LinkedIn since this will determine a greater number of interactions if we do it in a high activity band.
Examples of content to control the LinkedIn algorithm
As we have already mentioned, the LinkedIn algorithm takes into account the relevance of the content for users and its quality. Therefore, there are certain contents that succeed on LinkedIn and that will help you keep the LinkedIn algorithm happy. We leave you some examples of content to control the LinkedIn algorithm.
Show off your skills. If your goal is to become an expert in your field, publishing content about your professional activity will be very useful for other users interested in your field to discover and follow you.
Discuss your daily professional life. Something that works very well on LinkedIn is telling professional experiences to show that you are like everyone else, and that you also have successes and failures.
Relevant news for your sector. If you are aware of all the news in your sector, why not share them on LinkedIn for your network of contacts? You can take the opportunity to give your personal opinion or make some reflections on the subject.
Now that you know more about how the LinkedIn algorithm works, we recommend that you start planning your content strategy well. This will be the key for LinkedIn to consider your posts relevant and of quality! All work has its reward!