Growth Hacking Marketing Small Business Best Tips SEO

Growth Hacking Marketing Small Business Best Tips SEO

Growth hacking is an umbrella term for all strategies that focus solely on growth. It is usually used in the beginning of startups that need to accelerate their growth with small budgets.

The goal of a growth hacker is to get as many users or customers as possible while spending as little money as possible. The term “growth hacking” was coined in 2010 by Sean Ellis, founder, and CEO of GrowthHackers.

Growth Hacking Marketing Small Business Best Tips SEO

Who is a Growth Hacker?

A growth hacker is someone who uses creative, low-cost strategies to help businesses acquire and retain customers. Sometimes a growth hacker is called a growth marketer, but growth hackers are not just marketers. Anyone involved in a product or service, including product managers and engineers, can be a growth hacker.

Growth hackers are usually curious and analytical minded:

  • Growth hacker focuses exclusively on strategies related to the growth of the enterprise.
  • Builds hypotheses, set priorities, and tests innovative growth strategies.
  • Analyzes and tests to see which approaches work

A successful growth hacker knows how to prioritize growth, how to identify customer acquisition channels and measure success and growth.

How does a growth hacker work?

Every company seeks ways to grow and expand.

Many startups use Dave McClure’s “pirate funnel” as a recipe for growth. This approach is based on acquisition, activation, retention, referral, and Revenue ( AARRR ). They also include brand awareness as a major part of Growth Hacker. In all cases, the main goal is to bring in traffic, then convert visitors into users, retain those customers and keep them happy.

How to start a growth hacker program

The first step in launching a growth hacker program is to create your product, and then you have to test it to make sure people want it and are willing to pay for it. This will help you gather the data needed to understand the key personality traits of your buyers, and based on that you can direct your growth hacker efforts.

Update and develop your product at regular intervals, and keep following up on customer feedback so you know if you’re on the right track. At the same time, market your product to drive growth, and track the success of those results. It is also important to use A/B testing and other conversion optimization techniques to make your growth hacker program successful.

Growth Hacker Strategies

Most growth hacker strategies fall into three main areas:

  • Content Marketing
  • Product Marketing
  • Ads

Depending on the methods used, content marketing can be a low-cost way to create awareness for your product. Content marketing activities include:

  • Create a blog and create valuable shareable content
  • Guest blogging
  • Create content for social networks
  • Writing digital books
  • Podcasting
  • Conducting webinars
  • Organizing contests and giveaways
  • Get bloggers to post reviews of your product
  • Join relevant forums and groups
  • Influencer Marketing
  • Use email marketing to build strong relationships with your users
  • Improving content visibility through SEO
  • Seek to be listed on digital marketplaces and related sites, such as Product Hunt

Product marketing includes several techniques that can help you make your product more attractive and build your user base. They include:

  • Leverage FOMO using an invite-only signup system
  • Gamifying the user experience to make it more enjoyable, and to provide rewards
  • Offer incentives to affiliates, which benefit both the affiliate and the new user
  • Affiliate marketing, which also uses content marketing techniques

Growth hackers can also use social media and pay-per-click (PPC) ads to promote products.

Examples of growth hacker

These are some examples of successful growth hacker campaigns:

  • Dropbox: This platform rewards existing users for inviting new users by giving them extra storage
  • Hotmail: Appended an extra line to every outgoing email to encourage people to create a new account
  • Airbnb: This company uses Craigslist to find and market to people looking for affordable accommodations