6 Digital Marketing Strategies to Promote Your Retail Business
Retail business owners have to take care of multiple tasks, especially in the early days to run their business successfully. You will be managing inventory, training staff, working with vendors, and multiple other tasks. Since you are already struggling in the initial stages, your digital marketing tactics should be budget friendly to help boost sales. Let’s have a look at some low-cost digital marketing tactics to help attract more customers to your business.
Video Content
Video content has more impact on the customers than written content. More consumers prefer to watch videos now when it comes to products and services. For this, choose platforms that allow live video options like Facebook, YouTube, and Instagram. You can create videos about in-store tours, question-and-answer segments, and product features. Make sure to announce your live video plans in advance so your followers can tune in on time.
Promotional Emails
This strategy has been around for quite some time but it is still as effective in attracting customers. To get started create a website for your business and ask users to leave their email addresses to sign up. This way, you can create an email list. Create promotional emails for offering coupons, sales, and notifications on your latest products or sales. You can generate these emails to your email list customers every week to stay on top of their minds.
Social Media Marketing
There are more than one billion users who use popular social media sites daily. You can create a business account and start posting content on your products, services, and other related useful information. To make the content more efficient, you can start posting social media stories for instant and dynamic video content. More people have started using stories for their digital marketing recently because of their popularity among consumers. Post stories on things like product unboxing, product tutorials, and customer service-themed stories.
Google Shopping Ads
While there are some free options that we discussed earlier, there are paid digital advertising options as well. But since you may not have a huge budget as a retail business owner, make sure to choose a platform that is worth your investment and you can make a good ROI.One such example of a good return on investment is Google Shopping Ads. After making your account, create a shopping feed for your products. Google Shopping Ads work by taking the product types in your product feed and then showing them to the users.
Google My Business
To gain more visibility on Google which is the most used search engine, you should consider Google My Business. In other words, Google My Business (GMB) is a tool that allows you to manage and optimize your business profile on Google. Once you have your GMB account, select the business listings that you want to verify, then you’ll get a google my business verification code to get started. When a user looks for a certain business on Google, with your business profile your brand name will appear in local results with the map location. This way, customers can find your store easily and even have a look at some of the brand pictures that you have posted.
Use Branded Hashtags
Brand hashtags when used properly can connect your customers to your products and brand both. Create a unique hashtag that is close to your brand value and use methods like emails, and social media to encourage shoppers to use the hashtag. This way, other people on social media can check out the hashtag that leads to your product and brand page.Make sure to follow these hashtags on social media to feature customers in your newsletter to attract more buyers.